Published

What Are the Most Important Elements of Your Brand Story?

Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime.
#brandbuilding

Share

stock photo

“Tell me about yourself.” Those words strike fear into the heart of everyone who has gone on a first date – or a make-or-break job interview. Your brand story is a lot like a first date. It’s your one chance to make a great first impression. It’s a little scary – but it’s your open door to opportunity. With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime. Read more

RELATED CONTENT

  • Youth Movement in B2B Buyers Happening Faster Than You Think

    Marketing has never been static. Times change, media consumption changes, people change. Buyer demographics have changed. In manufacturing purchases, the over-50 buyer still has considerable sway. But that’s changing. What’s important is understanding how the younger demographic use social media in buying decisions, to craft better marketing plans that get more return from online marketing investment. This content provides a broad-brush framework for thinking about, and crafting, a social media strategy, and explores “selling” a plan, with social components, to a C-Suite.

  • YouTube Marketing: What Marketers Need to Know

    Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, listen to this interview with Nick Nimmin on the Social Media Marketing Podcast. You’ll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with value-based videos on YouTube.

  • 6 Steps for a Strong Social Media Strategy

    A dedicated social media strategy may seem nonessential to many marketers. But some of the largest and most well-known brands have demonstrated success by using social media to listen, share and engage with their audiences. If you’re looking to build an effective social media strategy, the following steps can help your brand find success.

Gardner Business Media - Strategic Business Solutions