Published

The Importance of Advertising Through an Economic Downturn

Someone once said “When times are good you should advertise. When times are bad you must advertise.” It may be a difficult road but, as they say, the only way out is through. Give in to the flight instinct, that is, run from the problem, and you may well be playing catchup for a long time . . . if you’re lucky.
#brandbuilding #economics

Share

stock photo
Someone once said “When times are good you should advertise. When times are bad you must advertise.” This would sound like nothing more than a clever cliché if it were not for the clear, empirical evidence that it’s true. Take stock of the situation, stay calm and make rational decisions. Be careful with your spending, be targeted, be as efficient as you can. Be prepared to make smart tactical shifts where they are warranted, but only in service of the broader, long term goals. It may be a difficult road but, as they say, the only way out is through. Give in to the flight instinct, that is, run from the problem, and you may well be playing catchup for a long time . . . if you’re lucky. Read more

RELATED CONTENT

  • Building a B2B Brand Starts with Stories, Not Standards

    Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.

  • How to Write a B2B Marketing Email That Works

    B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.

  • Securing Career at Gardner Business Media—A Dream Come True

    Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.

Gardner Business Media - Strategic Business Solutions