Mexican Media Brands
Pack Your Trade Show Survival Kit for the Trade Show Season
Before all the fall shows begin, it is important to pack your trade show survival kit. Here are the must-have items for the Map Your Show (MYS) team.
Share
Most people know Labor Day as the unofficial end to the summer season. The weather starts to cool, the leaves begin to change, and the crazy fall trade show season kicks off. Before all the fall shows begin, it is important to pack your trade show survival kit.
Here are the must-have items for the Map Your Show team. Let us know if we missed any of your must-have items. And, if you are interested in our Hybrid Event module as we head into this trade show season, reach out to our sales team. Read more
RELATED CONTENT
-
3 Major Trends in Manufacturing (And They All Begin with “A”)
Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.
-
Adopted into Manufacturing
Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.