Pack Your Trade Show Survival Kit for the Trade Show Season

Before all the fall shows begin, it is important to pack your trade show survival kit. Here are the must-have items for the Map Your Show (MYS) team.

Amy Elam, Marketing and Communications Manager

How Best-Practice Segmentation Delivers Faster and More Profitable Growth

There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
Brand Insistence Vs. Brand Loyalty

While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.
Brand vs. Product Advertising. What’s the Fuss?

Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.