Pack Your Trade Show Survival Kit for the Trade Show Season

Before all the fall shows begin, it is important to pack your trade show survival kit. Here are the must-have items for the Map Your Show (MYS) team.

Amy Elam, Marketing and Communications Manager

Brand Insistence Vs. Brand Loyalty

While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.
Understanding Brand Affinity

An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
Getting Comfortable Outside of my Comfort Zone

Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.