The world’s most popular search engine has affected the marketing psyche. Yes, quality matters. While quality content matters, so do SEO elements. Marketers believe exceptional content ensures SEO rewards because Google emphasizes quality. But for every success story among enterprises, there’s another that fails in a dramatic way. You should always think seriously about the keyword research, get the SEO essentials right, and review the ranking and organic traffic data. That way when you make adjustments, you can see if those tweaks will help get your content found more frequently. Read more