Published

Why High-Quality Website Content Needs SEO Too

While quality content matters, so do SEO elements. You should always think seriously about the keyword research, get the SEO essentials right, and review the ranking and organic traffic data. That way when you make adjustments, you can see if those tweaks will help get your content found more frequently.

Share

stock photo

The world’s most popular search engine has affected the marketing psyche. Yes, quality matters. While quality content matters, so do SEO elements. Marketers believe exceptional content ensures SEO rewards because Google emphasizes quality. But for every success story among enterprises, there’s another that fails in a dramatic way. You should always think seriously about the keyword research, get the SEO essentials right, and review the ranking and organic traffic data. That way when you make adjustments, you can see if those tweaks will help get your content found more frequently. Read more

RELATED CONTENT

  • Your Media Representative – Feel the Love

    Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.

  • Why Manufacturers Should Pay Attention to Web Accessibility

    Accessibility doesn’t need to be thought of as a compromise that somehow reduces the aesthetic of your website. All you need to do is ensure that your design ideas are informed by accessibility standards, and you will end up with an attractive and modern website that works for the largest possible number of users.

  • Mistakes Google Doesn’t Like and How to Stop Making Them

    If you publish the best, most relevant content to searchers you most likely will see your pages’ rankings improve. Here are five common reasons pages don’t rank higher — and what you can do to change that.

Gardner Business Media - Strategic Business Solutions