Improve the Quality of Your B2B Engagement
The pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content.
#brandbuilding

A survey revealed that 96% of enterprise leaders agree that the pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content. Depending on your brand and goals, improving engagement could mean: creating a frictionless pathway for communication, delivering strong content to customers, or providing a seamless experience from one digital touchpoint to another. Here are four ways to optimize the quality of your B2B engagement. Read more
RELATED CONTENT
-
Creating a Brand Identity -- Logo Logic
Establishing brand identity is important, and consistent logo appearance is key. Here’s food for thought in designing or deploying yours. How do you keep your logo, and its contribution to brand identity, intact and recognizable, wherever used? Here are three insights and a big conclusion. It’s your brand . . . your logo. You need to control its use in every way possible to maintain consistency.
-
Building a B2B Brand Starts with Stories, Not Standards
Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.
-
Brand Insistence Vs. Brand Loyalty
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.