Published

Improve the Quality of Your B2B Engagement

The pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content.
#brandbuilding

Share

Stock Photo

A survey revealed that 96% of enterprise leaders agree that the pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content. Depending on your brand and goals, improving engagement could mean: creating a frictionless pathway for communication, delivering strong content to customers, or providing a seamless experience from one digital touchpoint to another. Here are four ways to optimize the quality of your B2B engagement. Read more

RELATED CONTENT

  • B2B Research: A Powerful Marketing Tool

    The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.

  • The QSP Trap and How Manufacturers Can Achieve Effective Brand Differentiation

    Is your brand victim to the most common brand positioning trap that captures manufacturers? Find out and learn how to achieve effective brand differentiation in the process.

  • Brand Insistence Vs. Brand Loyalty

    While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.

Gardner Business Media - Strategic Business Solutions