10 Ways to Generate More Engagement with Your Social Media Posts
Audiences today are so desensitized by the deluge of content that brands need to find new ways to proactively reach out, rather than passively waiting for them to engage. The key is engagement – two-way, meaningful, high-value conversations. Essential, the 'social' part of 'social media'. Here are 10 tips to spark new ideas, and help break you out of your slump.
Despite the fact that content engagement has dropped by 50% over the last three years, 92% of marketers still feel that social media is important to their business. Social media engagement builds customer-brand relationships, strengthens brand loyalty, and increases word-of-mouth advocacy. Here are 10 tips to spark new ideas. Read more
RELATED CONTENT
-
Gardner Business Media Survey Helps Manufacturing Marketers Better Reach Buyers with New Data and Insights on Industrial Buying
The Gardner Business Media Industrial Buying Influence (IBI) 2020 examines behaviors and influencers impacting the industrial manufacturing technology purchase process. The series offers a comprehensive analysis of how media and marketing impact the industrial buying cycle in discrete parts manufacturing. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, the media types and messaging strategies that inform each stage of that purchase process. Results include observations and raw data investigating primary trends in B2B industrial marketing and media usage.
-
Youth Movement in B2B Buyers Happening Faster Than You Think
Marketing has never been static. Times change, media consumption changes, people change. Buyer demographics have changed. In manufacturing purchases, the over-50 buyer still has considerable sway. But that’s changing. What’s important is understanding how the younger demographic use social media in buying decisions, to craft better marketing plans that get more return from online marketing investment. This content provides a broad-brush framework for thinking about, and crafting, a social media strategy, and explores “selling” a plan, with social components, to a C-Suite.
-
How Social Media Increases Brand Awareness
Social media has proven to be a key factor in creating brand awareness. This is because social media is a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. In fact, a lot of people learn about new brands because it was mentioned by a friend on social media. Let’s cover a few ways social media is used to build brand awareness.