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Use These 5 Steps to Create a Marketing Plan
A marketing plan focuses on winning and keeping customers; it's strategic and includes numbers, facts and objectives. It spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your plan of action -- what you’ll sell, who'll want to buy it and the tactics you’ll use to generate leads that result in sales. It doesn’t have to be lengthy or beautifully written. Here’s a closer look at creating a marketing plan that works.
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