Published

Use These 5 Steps to Create a Marketing Plan

A marketing plan focuses on winning and keeping customers; it's strategic and includes numbers, facts and objectives. It spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your plan of action -- what you’ll sell, who'll want to buy it and the tactics you’ll use to generate leads that result in sales. It doesn’t have to be lengthy or beautifully written. Here’s a closer look at creating a marketing plan that works.

Share

stock photo
Everyone knows you need a business plan, yet many entrepreneurs don’t realize a marketing plan is just as vital. Unlike a business plan, a marketing plan focuses on winning and keeping customers; it's strategic and includes numbers, facts and objectives. A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your plan of action -- what you’ll sell, who'll want to buy it and the tactics you’ll use to generate leads that result in sales. And unless you’re using your marketing plan to help you gain funding, it doesn’t have to be lengthy or beautifully written. Use bulleted sections and get right to the point. Here’s a closer look at creating a marketing plan that works. Read more

RELATED CONTENT

  • Understanding Brand Affinity

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

  • 26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

    Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.

  • Brand Insistence Vs. Brand Loyalty

    While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.

Gardner Business Media - Strategic Business Solutions