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Honda Plans Partnership with Asian Ride-Share Company
Honda Motor Co. has signed a memorandum of understanding with Grab Inc., a Singapore-based ride-share service, to expand Grab’s motorcycle-sharing service in the region.
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Honda Motor Co. has signed a memorandum of understanding with Grab Inc., a Singapore-based ride-share service, to expand Grab’s motorcycle-sharing service in the region.
The company says it will collaborate with the startup on techniques to reduce urban traffic congestion, in part by using the carmaker’s telematics and other technologies. The partners also will test “green” versions of Honda motorbikes as part of Grab’s existing GrabBike motorcycle-sharing business.
Honda says it sought the partnership because of the rise in a “sharing economy” in which consumers share rather than buy vehicles for personal transportation.
Grab was launched in 2012 as GrabTaxi by two Harvard Business School graduates as a taxi-hailing app in Malaysia. Two years later the company added GrabCar in Malaysia and Singapore and GrabBike in Vietnam. The company currently operates in 30 cities across six countries in southeast Asia.
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