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Connected Car Campaign Results, May 2016
This 14-page summary describes results of a poll released in May 2016 by TNS/BearingPoint of 3,700 European drivers of vehicles equipped with connectivity features.
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This 14-page summary describes results of a poll released in May 2016 by TNS/BearingPoint of 3,700 European drivers of vehicles equipped with connectivity features.
The survey details which connected-car features consumers consider most relevant. It also finds that 39% of respondents didn't know their existing cars had connectivity features.
The study polled drivers of Audi, BMW, Ford, Jaguar, Land Rover, Mercedes-Benz, Peugeot, Porsche, Renault, Volkswagen and Volvo vehicles in seven major European markets.
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