Research
Metalworking Marketer
Media Usage in Manufacturing Survey
Friday, March 11, 2016

Pop Your Brand Out of a Hell-Hole with These 10 Steps

Brands can fall into an abyss when they’re complacent, over-confident, shortsighted or blindsided. Here’s a checklist of 10 things you should think about when you need to make chicken soup out of that other stuff.
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Monday, March 07, 2016

How to Easily Plan and Track Your Email Marketing Campaigns (Free Email Planning Template)

Email marketing requires a lot of attention to detail. Sometimes it's just plain tricky to stay organized. Learn how you can get your email marketing organized.
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Monday, February 29, 2016

Why Your Business Needs Social Media Marketing: Part 1

There are many reasons why social media marketing is critical to your business success, but the message remains the same: optimize your social media marketing or lose out.
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Wednesday, February 24, 2016

Trade Publications Deliver Double ROI Punch: Advertising and Technical Know-How

When Dianna Huff first wrote about Gardner’s survey data, she took the tilt toward print with a grain of salt because Gardner is in the business of producing print. Since writing that post, she’s visited a number of small manufacturers where she sees that trade publications are seemingly thriving. To see if her assumptions were correct, she spoke with Rick Kline, Sr. CEO of Gardner Business Media.
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Thursday, February 11, 2016

The 3 Step Guide to Creating a Killer Unique Selling Proposition

A unique selling proposition is the cornerstone of every business. If your brand lacks a strong differentiating factor, it will be very difficult to scale in a competitive market.
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