Research
Metalworking Marketer
Monday, July 10, 2017

How Artificial Intelligence is Transforming B2B Marketing

Because there are a lot of hands-on processes in B2B marketing, there’s a big opportunity for AI to make an impact. Here are just three areas where AI is already making a difference. Let’s explore how this trend can translate into results for your company.
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Wednesday, July 05, 2017

How B2B Marketers Leverage Data to Target Buyers

By using data effectively, B2B marketers can begin to know and understand their target buyers and target accounts, which allows for precise and accurate personalization. But executing these strategies is rarely simple, according to eMarketer’s recent report, “B2B Personalization: Delivering One-to-One Experiences to Buyers.”
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Thursday, June 29, 2017

How to Optimize Your Website Design with the User in Mind

Understanding how your users are finding, interacting with, and purchasing on your site will allow you to design a more user-friendly experience, eliminate unnecessary or confusing calls to action, and ultimately increase conversations. The first element of designing a successful site is understanding user intent.
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Monday, June 19, 2017

Six Business Skills Every B2B Marketer Must Master

What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here’s six skills that marketers need to tune into.
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Wednesday, June 07, 2017

5 Massive SEO and Content Shifts You Need to Master Right Now

What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications.
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