Metalworking Marketer
Wednesday, May 10, 2017

Seven Ways to Improve Your B2B Product Videos

B2B marketing videos can be every bit as good as anything else published on YouTube or Facebook. And given the weakness of most of the competition, an excellent B2B video is really going to shine. Here are seven starting points for excellence in B2B videos.
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Tuesday, April 25, 2017

7 Questions Your Customers Ask, and How Your Website Must Answer

All customers have questions about your company and its offerings -- whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions.
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Tuesday, April 18, 2017

5 Tips for Increasing Conversions at Every Stage of the B2B Customer Journey

The B2B customer journey is nothing more than a series of decisions that spawn various activities. Ask yourself, "What is the one task I can perform at each stage of my customers' journey that will make them more likely to buy from me?"
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Wednesday, April 12, 2017

Why HR Is the New Marketing

If you’re in marketing, it’s time to start thinking about your colleagues in HR as your new best friend. And if you’re in HR, it’s time to think about how marketing can help you acquire and retain the best talent — while making the leadership team happy as well. Is HR the new marketing?
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Friday, April 07, 2017

Myth versus Fact: Mobile Usage for the B2B Buyer Path is Growing

As the data in this article shows, we use our mobile devices for researching and purchasing B2B products and services. Growing mobile usage and changing mobile search patterns means it’s imperative your website be designed for and work well on all device types. The more user-friendly your website on mobile devices, the more positive impact to your bottom line.
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