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Tuesday, January 06, 2015

Four B2B Marketing Trends to Plan for in 2015

The year 2014 displayed unabated rapid changes in buying behaviors and in how B2B marketed and sold to B2B buyers. Here are four B2B marketing trends, based on working directly this year with several B2B organizations and qualitatively interviewing more than 100 B2B buyers, which may lead to the best of times in 2015.
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Monday, December 15, 2014

The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the bottom line.
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Friday, December 12, 2014

11 Reasons Why Your Website Doesn’t Sell

A well-designed website organically grows a company's business and reinforces branding. A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something worthwhile during those initial glances. For a business, every second counts. Several factors may strip a website of value. Here are 11 problems that affect a site’s presentation alongside fixes to immediately apply to help drive greater user engagement and better traffic.
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Friday, December 05, 2014

Users Don’t Want You on Their Mobile Device — Until They Do

The mobile device market will continue to explode, but marketers need to look before they leap. Less than a year ago, marketers were clamoring to develop apps for client brands that wanted to own a space on the consumer’s device. This proved difficult, and large amounts of money were spent on developing and marketing applications that in the end received very few downloads.
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Monday, November 17, 2014

Made You Look! Your Ad Spend is Much More Effective with a Solid, Creative “Hook”

Can't make your message meaningful to customers today? Sometimes, your marketing messages don't have the impact you want. Are you trying to connect with customers emotionally … or just feeding them the party line?
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