Metalworking Marketer
Additive Conference
Media Usage in Manufacturing Survey
Thursday, August 06, 2015

The Six Dirty Words of Marketing

The Six Dirty Words of Marketing can destroy the best marketing plans especially when the target market is illusive. Here’s an approach that defuses their destructive power.
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Friday, July 17, 2015

Trade Print Gains New Traction in B2B

There’s new thinking in the halls of B2B publishers. Revisiting the print vs. digital world.
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Wednesday, July 08, 2015

Top 5 Mistakes in Video Marketing Strategy

Here’s a short video of the 'Top 5 Mistakes' that content marketers often make related to their video marketing strategy. Take a look at the video to see what common mistakes marketers are making and how you can fix them.
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Thursday, July 02, 2015

How to Bring Trust and Credibility to Your Website

The importance buyers place on credibility and trust with regard to vendor websites was woven throughout survey responses, including the content assets that establish credibility. This finding is part of the 2015 B2B Web Usability Report by Huff Industrial Marketing and KoMarketing.
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Friday, June 26, 2015

Email Marketing Must Be Mobile

Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices).
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