Research
Metalworking Marketer

Monday, March 03, 2014

Going from Good to Great Marketing: Leading and Managing Change

Now more than ever before marketing is being seen as a revenue driver and marketers are finding that they now have a seat at the C suite table. But where do you start? Forrester presented with Marketo CMO Sanjay Dholakia and brought up a number of points about how to transform your organization to match the pace of today’s marketer.
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Tuesday, February 11, 2014

Tips for Writing Effective Email Copy

Write emails with the prospect or customer in mind, not the company. Remember that even in B2B, people make the buying decisions. And, professionally written lead generation and lead nurturing emails get higher open rates, and more responses.
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Thursday, February 06, 2014

It’s a Trade-Off … Trade shows are still viable in the digital age, but need different strategies for success

In conference rooms around the world, during the annual marketing budget process, someone in the room will seriously question the value of trade shows. They are expensive, consume man hours and are often difficult to detail in terms of ROI. In an age when anyone can learn everything about your product on a website … and contact you right then and there … are trade shows still meaningful?
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Tuesday, February 04, 2014

SEO: Do or Die! – How to Build a Successful B2B SEO Strategy

A sound SEO strategy helps cut through the clutter of the many businesses vying for attention on search engines. It also gives potential customers a clear and concise message about the company, generates quality leads, improves search engine page rankings and builds brand confidence. So, if you are not already building an SEO strategy for your business, it’s time you did. Here are a few pointers to get you started.
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Friday, January 17, 2014

Making the Case for Print Advertising

Does print advertising still have a place in today’s marketing mix? The surge of Internet and social media advertising has caused many of us to ponder just that. Here’s what print advertising may be able to do for you.
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