Metalworking Marketer
Additive Conference
Media Usage in Manufacturing Survey
Friday, August 28, 2015

The Top 11 Mistakes Your B2B Website Should Avoid

55 percent of readers stay on a web page for less than 15 seconds.
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Friday, August 14, 2015

Forrester Analyst Says Relationships Are the 'Key Thing' in B-to-B

Laura Ramos, VP-principal analyst at Forrester Research, conducts research on b-to-b marketing topics and consults Forrester's CMO clients on planning and developing b-to-b marketing programs across traditional and online media. Ad Age interviewed Ms. Ramos at BMA15, the annual conference of the Business Marketing Association, to get her views on the top takeaways from the conference and the leading trends in b-to-b marketing.
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Tuesday, August 11, 2015

8 Things Your Website Needs to Increase Traffic and Sales

If you’ve been scratching your head trying to understand why your website isn’t getting much traffic, keeping visitors’ attention or converting visits to actual sales, here are the eight most common “missing links” from Wendy Burt, Contributing Author for Verticalresponse, in website design, development and promotion, including tools to help you bridge the gaps and finally see some returns from your online presence.
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Monday, August 10, 2015

B2B Marketing: What’s Easy Isn’t Necessarily What’s Right

Is Your Marketing Making Life Easier for You or Your Prospects? Give your sales team the content they need to generate leads and give your audience the content they need to feel comfortable making a purchase — content that educates and helps.
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Thursday, August 06, 2015

The Six Dirty Words of Marketing

The Six Dirty Words of Marketing can destroy the best marketing plans especially when the target market is illusive. Here’s an approach that defuses their destructive power.
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