Research
Metalworking Marketer
Friday, February 10, 2017

Tips to Help Increase the Number of Qualified Industrial Sales Leads and B2B Sales Leads

Looking for ways to lower the cost of acquisition of new customers while trying to increase the amount of value you can provide to existing customers to reduce customer attrition? These nine tips explain the marketing pull industrial sales lead generation methodology that can be implemented to achieve both goals when it comes to sales lead generation.
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Monday, February 06, 2017

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Your emails might still end up getting lost in the inbox clutter or spam folder. When someone actually opens your email, they don’t actually click through. Here are tips you can implement to improve the open rates, clickthrough rates, and lead generation.
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Friday, January 27, 2017

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

The Content Marketing Institute editorial team collected some of its most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage. You can also access additional templates for creating, distributing and sharing content.
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Wednesday, January 11, 2017

3 Keys to Breakthrough Messages

To create your breakthrough message, bring your audience the right-sized message, the right message structure, and a story about their unconsidered needs. That’s how you can make your message so powerful, it breaks through to customers.
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Tuesday, January 10, 2017

10 Killer Reasons Why You Should Be Using Print

Contrary to the heralded demise of print, it's alive and kicking. And, according to these media experts, it's here to stay. Many of the brands that abandoned their print products during the recession have been clambering back into the world of ink on paper. Why? Because it works. Print increases engagement, drives sales and cements relationships.
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