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Friday, October 03, 2014

Engage, Educate, Excite, Evangelize: 4 Keys To Social Media

Social media has given customers the opportunity to share their voice, whether it’s to promote or complain. They are constantly connected and you need to listen to the conversations.
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Wednesday, September 17, 2014

B2B Communications Planning in the Digital Age

It’s September and, as a Marketing or Communications Manager for your enterprise, you’re probably about to sit down, roll up the proverbial sleeves and craft your 2015 plan. Trouble is, for every year we push further into the 21st century, the more complex the process becomes. IMC helps you evaluate every option. It can point you to the strategic “keepers” and eliminate probable “weepers.” IMC, in the sense of detailing media preference and message relevance, may reveal some “sleepers” that can add to success.
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Monday, September 08, 2014

Why Marketing Advice for Small Industrial Manufacturers Needs to Change

Small industrial firms create new markets, new products and new ways of doing things — often with very little fan-fare.
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Friday, September 05, 2014

The Two Secrets to B2B Lead Generation

Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them. And in their minds, that's okay, because that's all they were told to do. However that's not where the work ends. In fact, B2B lead generation is just the beginning. After all, the end goal of any marketer is to actually make a sale, not just generate the lead.
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Tuesday, August 12, 2014

Why Press Releases are Important in Industrial Marketing

Writing and distributing press releases should be part of every industrial company’s marketing and communications strategy.
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