Research
Metalworking Marketer

Monday, June 02, 2014

Stop Doing These 5 Things (on your blog) NOW!

Are the social sharing buttons on your blog post easy to find? Do you make people work to post comments? Have you optimized for mobile? Are you acknowledging or responding to blog comments? Are you being more human with all of your marketing content including photos? If you haven’t addressed these issues, you need to do so NOW!
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Thursday, May 08, 2014

So, what is Marketing Communications? Things Younger Communicators Need to Know

A couple of decades ago, the term “marketing communications” came into vogue to describe what had traditionally been called “advertising.” Advertising was descriptive of selling messages delivered via traditional media, like TV, radio, publications, direct mail and the like. But, with the advent of the web, email and social media, marketing communications is a better way to describe the creation and delivery of messages designed to get us to buy something.
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Monday, May 05, 2014

Media Usage in Manufacturing 2014 Includes Marketing Strategy, Survey Results and Buyer Analysis

Now in its fourth year, the results of the annual Gardner Research 2014 Media Usage in Manufacturing survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
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Monday, April 28, 2014

See Where Business-to-Business Is Going!

In 48 hours, you will hear from nearly 100 authorities about the latest in b2b marketing trends, thinking, research, best practices, technologies and tools. And you will have opportunities to get to know and learn from 900 fellow b2b marketers from 400+ companies, 40 states and 10 nations.
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Monday, April 07, 2014

17 Email Rules You Absolutely Have to Break

With email marketing, purists will say you should always do this or never do that. In reality, not much is black and white so Marketo put together 17 email "rules" that you must break.
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