Research
Metalworking Marketer
Monday, December 12, 2016

Shocking Myths About Subject Lines

Subject lines are the most written about email marketing element — and they’re the most misunderstood. The internet is full of bad subject line advice that gets endlessly echoed until it has the ring of truth to it. Here are six myths about subject lines that you may believe are true.
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Thursday, December 08, 2016

39 Easy Website Improvements to Create a Better User Experience

There are two kinds of website improvement projects: Create a new website. Or tackle small, but meaningful tasks one at a time, over time, on a regular basis. Here is a list of ideas for refining your website, so visitors are quietly and smoothly swept deeper into it.
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Monday, December 05, 2016

Calculating Marketing ROI in a Complicated Landscape

Demonstrable ROI is the ante to get marketing a seat at the big table in the C Suite. But how do we calculate it in a world of proliferating marketing channels?
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Thursday, November 10, 2016

Why Three Huge Google Changes Should Make You Reconsider Print Ads

With all the changes Google is making, relying on SEO as your prime lead generation tactic can become a scary proposition. To ensure you build brand awareness and inquiries across multiple channels, it pays to have a diverse marketing mix, one that includes print ads.
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Wednesday, November 09, 2016

3 Simple Tips On Writing Incredible Headlines That Stand Out [Infographic]

If your content doesn’t immediately engage readers at first glance, they are not likely to stay on your site or engage with your content. Here are some tips from CopyPress on writing effective headlines that will help your content stand out and garner the attention it deserves.
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