Metalworking Marketer
Media Usage in Manufacturing Survey
Wednesday, August 31, 2016

Building a High Performance B2B Marketing Engine: A Look Under the Hood

Marketers need to get their brands and the right message and content in front of the right prospects through the right channels and at every stage of the purchase decision. Here is a birdseye view of four key areas that you need to get right to build out a marketing effort for impact.
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Monday, August 29, 2016

8 Daily Habits for B2B Internet Marketing Success

These 8 habits are great for anybody who wants to have a successful B2B marketing career. Not only will you find more success in your role, your team as a whole will rise to the challenges faced better than they have in the past.
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Thursday, August 25, 2016

4 Lead Generation Tips for Your Website

If you’re struggling to procure qualified leads via your website, then it’s possible that you’re using the wrong strategies. With some simple tweaks, you can get back on track and end the year strong. Here are a few ideas worth considering.
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Wednesday, August 03, 2016

Can Video Be Used for B2B Lead Generation?

Spoiler: Video is ideal for B2B lead generation. It sells while you sleep and arms you and your sales staff with proven capabilities. When done right, it answers questions, sparks interest and drives prospects further down the buying cycle. And here's how to do it right.
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Monday, August 01, 2016

Introducing The 2016 Sophisticated Marketer’s Guide to Thought Leadership

How can a brand achieve thought leader status? The Sophisticated Marketer’s Guide to Thought Leadership has been revamped, adding new interviews with emerging thought leaders, updating strategies and tactics, and more. This resource can help you begin your brand’s thought leadership journey. Along with the tactical advice, you will read advice from visionaries. You can learn how major global brands generated billions of dollars of results with their thought leadership initiatives.
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