Metalworking Marketer
Media Usage in Manufacturing Survey
Friday, January 08, 2016

Putting Content in Context

There’s more to your content than the information it contains. Where it appears and how it “talks” to your customers are equally important.
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Thursday, January 07, 2016

5 Reasons Why Video Is Your New Secret Weapon

Videos are the next best thing to meeting someone in person and there are a number of great ways you can leverage them to drive new sales. On the Marketo Blog, Kristen Craft, Director of Business Development at Wistia, explores five reasons why video is an increasingly important part of your marketing arsenal.
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Thursday, December 10, 2015

To Reach Buyers with Marketing, Start with the Right Message

Most marketers face a messaging challenge. Sometimes they can’t find a marketing message at all. Do any of these symptoms of an ailing message sound familiar?
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Monday, December 07, 2015

5 Big B2B Website Mistakes That Are Driving Your Customers Crazy

Most B2B websites miss the mark when it comes to engaging visitors, boosting conversions and driving sales. The better you align your website with what your customers want to know, the better results you will achieve. Here are five major mistakes that cause many B2B websites to fail.
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Thursday, December 03, 2015

Six Reasons Marketing Fails Keep Happening

Marketers should ask themselves these questions to avoid future failure. Questions that every great brand has nailed. Make sure you're able to answer them clearly and succinctly, and lead your teams, your brand, and your marketing to success when others fail.
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