Research
Metalworking Marketer
Media Usage in Manufacturing Survey
Wednesday, May 04, 2016

The Right and Wrong Ways to Build a Brand

If there’s any single skill every marketing professional should strive to master, it’s how to build a brand. The question of how to build a brand requires nuance and care to answer, as important as enthusiasm may be — because there’s a wrong way, too, and you may not spot the difference until everything falls apart.
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Monday, April 18, 2016

5 Ways to Align Marketing with Sales to Close More Deals

Marketing More alignment between sales and marketing is needed, and meetings can help. But, all meetings aren’t created equal. Here are five ways for sales and marketing to align in order to work better toward the same goals.
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Monday, April 18, 2016

Ways Small B2B Marketing Teams Can Win at Content Marketing

Marketing Teams You need content that aligns with your buyers’ needs throughout every stage of the sales cycle. When you apply these tips, you can get your message in front of a wider audience, attract more leads and win more customers.
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Tuesday, April 05, 2016

Why Your Business Needs Social Media Marketing: Part 2

There are many reasons why social media marketing is critical to your business success, but the message remains the same: optimize your social media marketing or lose out.
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Wednesday, March 30, 2016

Win Audience Minds and Hearts and Business All at Once

For many today, B2B marketing communications remains a “nuts and bolts and speeds and feeds” world. But do we really buy only with our rational brains? Aren’t there two sides to every brain? B2B Strategist John Favalo shows how storytelling builds business with a balanced strategy.
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