Research
Metalworking Marketer

Friday, September 05, 2014

The Two Secrets to B2B Lead Generation

Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them. And in their minds, that's okay, because that's all they were told to do. However that's not where the work ends. In fact, B2B lead generation is just the beginning. After all, the end goal of any marketer is to actually make a sale, not just generate the lead.
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Tuesday, August 12, 2014

Why Press Releases are Important in Industrial Marketing

Writing and distributing press releases should be part of every industrial company’s marketing and communications strategy.
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Wednesday, August 06, 2014

The Best of the Email Swipe File 2014: 20 Inspiring Campaigns + 5 Critical Trends

Customers don't sit still and neither should your marketing designs.
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Tuesday, July 29, 2014

SEO As a Marketing Strategy

SEO could mean cost savings and Some Extended Opportunities for your marketing budget. This article is about Search Engine Optimization (SEO) as a strategy for small to medium sized business to get your site to show up effectively in searches. While the process is not simple, it can be executed on a do-it-yourself basis, saving considerable money … money you can invest in other marketing communications tactics, like print advertising, collateral material, trade shows and the like.
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Thursday, July 10, 2014

Where B2B Creative Goes to Die

There’s a creative execution graveyard out there. It takes creative impact to engage the B2B buyer and decision maker. You have two choices to overcome the graveyard blues. You can either repeat your messages over and over again until they finally sink in. Or you can say them in such a fresh, surprising and relevant way that people simply can’t forget them.
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