Research
Metalworking Marketer

Thursday, June 26, 2014

3 Reasons Your Website Isn’t a Brochure

A brochure isn’t a website. A website isn’t a brochure. One, a brochure is paper. Two, it’s static – meaning, it doesn’t change. And three, you can’t do anything with it. A website isn’t a brochure for other reasons as well – and these reasons have to do with the web itself.
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Thursday, June 19, 2014

Print As Part of Your Marketing Plan

In today’s digital world, much of what we see and do revolves around print.
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Tuesday, June 10, 2014

5 Advantages of Print Advertising

Print is not dead. In fact, there are numerous advantages to using print advertising, in addition to your online initiatives. Print has some characteristics that the web simply cannot match. Here are five advantages that print advertising has, even in the era of online everything.
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Friday, June 06, 2014

Where B2B is Going | #BMA14 Recap in 5 Bullets

The Business Marketing Association conference (BMA14) event brought together more than 1,000 of the world’s leading B2B marketers to discuss the latest trends in B2B marketing. This year’s roster of speakers and panelists read as a veritable “who’s who” of marketing, including the CMOs of GE, Facebook, Emerson, LinkedIn and many more thought leaders. It’s critical that B2B marketers begin to act on the trends now. Here is Margaret Molloy’s take on the hottest conversation topics in five simple bullets.
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Monday, June 02, 2014

Stop Doing These 5 Things (on your blog) NOW!

Are the social sharing buttons on your blog post easy to find? Do you make people work to post comments? Have you optimized for mobile? Are you acknowledging or responding to blog comments? Are you being more human with all of your marketing content including photos? If you haven’t addressed these issues, you need to do so NOW!
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