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Thursday, March 12, 2015

The 5 Superpowers of Banner Ads We've Overlooked

Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. Industry standard click-through rates are less than one half of a percent, so it's time to move past that metric and focus on what banner ads do well.
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Tuesday, February 17, 2015

Gardner’s Media Usage in Manufacturing 2014 – Part 2 Insights: Buying Cycle and Vendor Selection

It’s said knowledge is power . . . never truer than in the “Information Age.” This is part 2 of a 6 part series of articles, discussing the findings of Gardner Business Media’s research study, Media Usage in Manufacturing 2014 and what they might mean to the B2B marketer.
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Monday, February 09, 2015

B2B Marketing Trends Report 2015

The purpose of this report is to provide information that is not only timely, but also actionable. Take advantage of these trends to increase your competitive advantage and improve marketing and sales performance in the coming year. Read more https://fusionmarketingpartners.com/wp-content/uploads/2015-Marketing-Sales-Trends.pdf
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Tuesday, February 03, 2015

Six B2B Content Marketing Tactics That Will Drive Sales and Results

These content marketing tactics, being used by successful B2B organizations, range from the act of content creation to the act of content distribution. Implementing these tactics will allow B2B organizations to achieve meaningful and measurable results. Read more http://www.semrush.com/blog/content-marketing-2/6-b2b-content-marketing-tactics-will-drive-sales-results/
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Wednesday, January 21, 2015

Gardner’s Media Usage in Manufacturing 2014 – Part 1 Information B2B Marketers Can Definitely Use Today!

It’s said that knowledge is power … and that’s never been truer than in the “Information Age.” This is part 1 of a 6 part series of articles, discussing the findings of Gardner Business Media’s research study, Media Usage in Manufacturing 2014 and what they might mean to the B2B marketer.
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