Metalworking Marketer
Additive Conference
Media Usage in Manufacturing Survey
Monday, October 12, 2015

Increase Content Marketing Success with Helpful Headline Tips and Tools

Don’t let a boring, weak, or ill-conceived title derail the success of your carefully crafted content. Try a few of these tips and tools that may make it easier to generate unique headlines, evaluate their performance, and ensure that your content is attracting the massive audience it deserves.
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Thursday, October 08, 2015

Why 'Smarketing,' or Integrated Sales-and-Marketing Strategy, Is the Future for Small Business

HubSpot coined the term “smarketing,” which captures the notion of an integrated sales and marketing strategy. Marketing and sales have the same goal: increase revenue. It’s time for the two divisions to come together, make agreements on how each department can help the other and create a culture of honesty and transparency. The technology to do this is readily available. Now, it’s high time that these people and processes step up and adapt to the changing B2B market.
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Monday, October 05, 2015

Is Your Website Helping Prospects Move Forward?

Your website is often the first place somebody looks to learn more about your company and its products or services. Is your site helping prospects move forward in their consideration and buying process? Here’s a checklist of questions to ask yourself.
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Tuesday, September 29, 2015

Content Marketing Needs the Full 360°

Why Buyer Personas and Buyer Journeys Are Only Half of the Full Picture. As more and more B2B buyers have started to demand content before making a purchase (on average, consumers now engage with more than 11 pieces of content before ever making a purchase ), content marketing has become a huge player
in the B2B marketing world. Consequently, B2B companies are learning the power of good, relevant content when it comes to closing a sale. They’re analyzing the Buyer Journey to determine what kind of content their audience needs as they work their way down the sales funnel. Some companies are even making content for a specific audience based on Buyer Personas.
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Wednesday, September 02, 2015

Gardner’s Media Usage Survey – Comparing 2014 and 2015

Released for the 5th straight year, Gardner Business Media’s research study, Media Usage in Manufacturing 2015, reveals the marketing game stayed pretty much the same, with a few new nuances to track.
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