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Media Usage in Manufacturing Survey
Thursday, April 09, 2015

5 Tested Power Words That Will Improve Your Landing Page Copy

Power words are another way for you to psychologically drive visitors into action on your landing page. Use them wisely and sparingly, as a page containing too many of them may come off as pushy, or even worse: deceptive. You’ll notice that 9 times out of 10, you’ll be taking whatever action you took because of strategically placed power words.
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Tuesday, March 17, 2015

Gardner’s Media Usage in Manufacturing 2014 – Part 3

It’s said knowledge is power . . . never truer than in the “Information Age.” This is part 3 of a 6 part series of articles, discussing the findings of Gardner Business Media’s research study, Media Usage in Manufacturing 2014 and what they might mean to the B2B marketer.
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Monday, March 16, 2015

5 Ways B2B Organizations Can Incorporate Video Marketing

It’s important to consider how video can be leveraged for B2B online marketing. As video continues to be one of the top three most effective marketing techniques, it’s important for B2B marketers and content creators to realize that this type of content will only continue to grow. Here are five ways that video can make a great addition to your existing B2B content and marketing strategies.
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Thursday, March 12, 2015

The 5 Superpowers of Banner Ads We've Overlooked

Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. Industry standard click-through rates are less than one half of a percent, so it's time to move past that metric and focus on what banner ads do well.
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Tuesday, February 17, 2015

Gardner’s Media Usage in Manufacturing 2014 – Part 2 Insights: Buying Cycle and Vendor Selection

It’s said knowledge is power . . . never truer than in the “Information Age.” This is part 2 of a 6 part series of articles, discussing the findings of Gardner Business Media’s research study, Media Usage in Manufacturing 2014 and what they might mean to the B2B marketer.
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