Mexican Media Brands
WEB AND DIGITAL MARKETING
Reasons to Add Podcasts to Your Marketing Mix
Elevate your brand’s credibility and influence through the human voice of podcasting.
Cheat Sheets Every Successful Digital Marketer Needs
A digital marketer today needs to know and do everything from content strategy to writing and editing, SEO, social media marketing, PAID, analytics and more. Think you’ve finally mastered a channel and all the rules change. How do you stay on top of it all?
Digital Marketing Trends You Need to Know for 2023
What are the most important digital marketing trends we’ll likely see in 2023? This article will discuss in more detail specific trends to look out for.
Gardner’s Industry Buying Influence Study 2022: Behavioral Considerations for Marketers
Planning with an eye toward current buyer behavior is key to keeping current and enhancing opportunities for success.
#brandbuilding
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
The Ultimate Blogging Guide to Content That Works
This guide will show you how to avoid common blogging mistakes and craft a strategy that leads to sustainable growth.
#brandbuilding
Integrated Digital Marketing for Manufacturing
Sepideh “Sepi” Zandieh, ANCA Group Digital Marketing Manager, finds the opportunities between B2B and B2C to empower customers with industry-leading strategies including e-commerce for manufacturing and digital competitions like #ANCATooloftheYear.
How to Create the Perfect Headline for Clicks and Shares
Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage.
#copywriting
How to Start a B2B Marketing Podcast
Podcasting has emerged as a powerful marketing tool. This article shares some tips to help you publish your own marketing podcast.
#videomarketing
Definitive Blog Post Templates to Inspire Your Blogging
These 13 definitive blog post templates can be used by most any business or entrepreneur. Whether you’re experienced or a newbie, hopefully, these blog post templates will inspire you to improve how you write or perhaps experiment with a new format for your blogging. Each blog post template works best for a different kind of post and can even be ideal for certain topics.
Marketing for Manufacturers: Let Your Customers Be Your Marketers
Traditional marketing remains fundamental, but building a personality around its product, telling a story and considering the person behind the machine has helped this company gain a more vibrant and open reputation.
#brandbuilding #customerfocus
What Are the Most Important Website Metrics to Track?
Not all metrics carry the same weight in terms of importance or even warrant paying attention to. Traffic might be a better determination of how well your digital marketing campaigns are going. If not all website metrics are important, which ones are vital to pay attention to? Here are a few to really keep an eye on.
SEO is a Marathon — Keep Working on Your Site
Here are ideas on what you can do to keep adding value to your website and help to ensure its lifelong (business-long) journey.
#brandbuilding