Artificial Intelligence: How It Can Help Your Next Trade Show
What exactly is AI and how can you use it for your next trade show? There are plenty more options than just Chat-GPT.

AI has theoretically been around since before there were words to fully describe the process. As for today in the event industry, AI is not only growing itself, but the technology is also here to help your trade show grow. The best part is that you don’t have to be tech-savvy to use them. You just need the right Trade Show Management Platform that utilizes the technology. Read more
RELATED CONTENT
-
Get Emotionally Smart and Meet Demands of Modern Marketing
Modern marketing involves far less whiskey guzzling and far more data and introspection. So let’s explore the emotions behind the journey and focus on steps to gain emotional intelligence and meet the demands of modern marketing.
-
Events and the Industrial Purchase Process
In this first of a multi-part series examining trends, tactics, and takeaways revealed in the Industrial Buying Influence report, we look at the role of events in the industrial purchase process and share strategies and best practices for finding the biggest ROI from your event marketing strategy.
-
Marketing: New World, New Rules—Trip Down Customer Lane
The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.