Mexican Media Brands
Consumers’ Preference for Print Media Shows Post-Pandemic Gains
The 2023 Two Sides Trend Tracker Survey asked consumers how they prefer to receive and read various types of media – on paper, mobile/tablet, e-reader, laptop/desktop or no preference. Results showed an increase from 2021 in the preference for paper over digital communication.
Share
Print media saw significant disruption during the coronavirus pandemic as many people moved online for news and information, but consumers’ preference for receiving and reading print on paper has rebounded over the past two years. Across every category of media included in the survey, from books and magazines to newspapers and product catalogs, consumers’ preference for paper has increased since 2021. Read more
RELATED CONTENT
-
Your Media Representative – Feel the Love
Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.
-
Veteran Marketers Know How Print Plays in Their Plans. Do You?
There’s more than enough research showing print engenders higher recall and a satisfying social effect with readers.
-
5 Ways to Improve Your Brand’s Storytelling
Which native ad format best suits your needs? Here’s a handy guide to the five most common types of native ads being used today.