Research
Metalworking Marketer

Tuesday, September 02, 2014

2015 Capital Spending Forecast for Machine Tools is $8.8 Billion

The forecast for machine tools is $8.8 billion. This is up almost 37% and would be the highest amount of spending since 1998. A general trend in machine types that are hot is either small or vertical. Grinding continues to be very, very strong – about 40% more than the previous high year.
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Thursday, August 14, 2014

$714 Million Market Projected for Software, $552.9 Million Market Projected for Testing Equipment

Primary metals plans to spend the largest amount on software with projected spending of $107 million. Plants with greater than 250 employees are the largest projected segment of the market with projected spending of $242.2 million.
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Tuesday, August 12, 2014

Why Press Releases are Important in Industrial Marketing

Writing and distributing press releases should be part of every industrial company’s marketing and communications strategy.
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Wednesday, August 06, 2014

The Best of the Email Swipe File 2014: 20 Inspiring Campaigns + 5 Critical Trends

Customers don't sit still and neither should your marketing designs.
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Tuesday, July 29, 2014

SEO As a Marketing Strategy

SEO could mean cost savings and Some Extended Opportunities for your marketing budget. This article is about Search Engine Optimization (SEO) as a strategy for small to medium sized business to get your site to show up effectively in searches. While the process is not simple, it can be executed on a do-it-yourself basis, saving considerable money … money you can invest in other marketing communications tactics, like print advertising, collateral material, trade shows and the like.
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