Research
Metalworking Marketer
Wednesday, March 15, 2017

Use Concise Email Design to Improve Campaign Results

To improve the effectiveness of your emails it is important to not overwhelm users with choice and to not include any content with duplicate links. This concise approach to email design will not only improve the results of your campaigns but also reduce the time it takes to create them.
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Tuesday, March 14, 2017

How the Right Marketing Planning Process Saves You Time and Improves Results

Some Marketing plans are far better than others. What is the defining success factor? It isn’t the data, the plan format, or the planning software that distinguishes them. It is the process. No matter the company or industry, here’s what’s common in the planning process employed by companies who develop Marketing plans that are salient, relevant, measurable and accepted.
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Thursday, March 02, 2017

6 Website Changes You Can Make in 30 Days to Increase Sales

The purpose of your site is to convert visitors into leads and customers. When you worry about conversion, good design naturally happens. Here are six changes you can make to help improve your website’s conversion value.
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Thursday, February 23, 2017

Live Video Marketing: What You Need to Know About This Hot Trend in 2017

Live video is changing communication in a big way, especially for businesses. Curious to learn more? Let’s explore the reasons for live video’s popularity and how you can put this to work in your content marketing strategy this year.
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Wednesday, February 15, 2017

Are You Creating Customers Or Just Selling?

As we get started in a new year, we assume you are looking to grow your top line revenue. Many talk about creating a sales process that supports your customer’s buying process. We have been advocates of that idea since our inception and first published on it in 2002. This content is focused on creating customers rather than just selling.
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