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Monday, November 17, 2014

Made You Look! Your Ad Spend is Much More Effective with a Solid, Creative “Hook”

Can't make your message meaningful to customers today? Sometimes, your marketing messages don't have the impact you want. Are you trying to connect with customers emotionally … or just feeding them the party line?
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Monday, November 10, 2014

Emotion in B2B: Put the Feeling Back into your Marketing

Emoticons have rebranded to emojis and the feelings they represent are vital to B2B marketing success. Jessica McGreal reveals in B2B Marketing why you need to put the emotion back into marketing.
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Monday, November 03, 2014

Six SEO Myths you Need to Know

You probably agree that the world of SEO is confusing and frustrating. With Google constantly changing, updating and tweaking its algorithms, it’s no wonder there’s a lack of clarity. Not to mention the tons of misinformation published online by self-proclaimed “SEO gurus,” which only add to the mass confusion. Listening to them can do some serious damage to your site. So here is a Q&A that looks at the six most common myths on how Google ranks sties.
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Thursday, October 16, 2014

The Six Dirty Words that Soil and Spoil your Marketing Plans

Just when you think your breakthrough product will be scooped up like bread before a blizzard – bang – you’re blindsided by inexplicable resistance. When a product delivers big bennies…why? It’s because your buyers are whispering those Six Dirty Words. Here’s how to erase them from your marketing vocabulary and get the adoption that a great new product deserves.
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Monday, October 06, 2014

Aligning Human Resources and Marketing to Strengthen Brand Experience

Today’s business leaders understand the ongoing challenge of aligning historically siloed departments within their organization. Transparency between departments has evolved from an innovative concept to a corporate imperative.
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