Research
Metalworking Marketer

Thursday, August 14, 2014

$714 Million Market Projected for Software, $552.9 Million Market Projected for Testing Equipment

Primary metals plans to spend the largest amount on software with projected spending of $107 million. Plants with greater than 250 employees are the largest projected segment of the market with projected spending of $242.2 million.
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Tuesday, August 12, 2014

Why Press Releases are Important in Industrial Marketing

Writing and distributing press releases should be part of every industrial company’s marketing and communications strategy.
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Wednesday, August 06, 2014

The Best of the Email Swipe File 2014: 20 Inspiring Campaigns + 5 Critical Trends

Customers don't sit still and neither should your marketing designs.
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Tuesday, July 29, 2014

SEO As a Marketing Strategy

SEO could mean cost savings and Some Extended Opportunities for your marketing budget. This article is about Search Engine Optimization (SEO) as a strategy for small to medium sized business to get your site to show up effectively in searches. While the process is not simple, it can be executed on a do-it-yourself basis, saving considerable money … money you can invest in other marketing communications tactics, like print advertising, collateral material, trade shows and the like.
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Thursday, July 10, 2014

Where B2B Creative Goes to Die

There’s a creative execution graveyard out there. It takes creative impact to engage the B2B buyer and decision maker. You have two choices to overcome the graveyard blues. You can either repeat your messages over and over again until they finally sink in. Or you can say them in such a fresh, surprising and relevant way that people simply can’t forget them.
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