Research
Metalworking Marketer

Monday, April 07, 2014

17 Email Rules You Absolutely Have to Break

With email marketing, purists will say you should always do this or never do that. In reality, not much is black and white so Marketo put together 17 email "rules" that you must break.
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Monday, March 31, 2014

The Real Marketing Revolution -- It’s All About Turning Customers Into Marketers

If you sense that there’s something wrong with today’s marketing, you’re right. No matter how it’s camouflaged, marketing is about selling something. And that won’t work today. This article explains why trying to sell products, services and even ideas is out — and why creating customer ambassadors is the only effective long-term marketing strategy.
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Friday, March 21, 2014

2014 Social Media Use in the Industrial Sector

Results from IHS GlobalSpec's annual survey of technical professionals and their use of social media are now available. While many larger studies have been conducted on social media and B2B marketing, this research is specifically focused on the manufacturing and engineering communities. This research report will help you understand how your target audience uses social media. It will recommend ways you can best use social media as part of your marketing strategy to connect with customers and prospects and meet your marketing objectives.
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Tuesday, March 11, 2014

There Oughta Be A Law

Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic. The ad, brochure and video are loaded with all kinds of details and information that marketers feel the buyer just has to know -- now. My guess is this kind of information dump causes the print ad to get skipped over, the brochure relegated to the circular file very quickly and the video paused forever at the 1:39 marker by the B2B buyer.
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Thursday, March 06, 2014

Branded Content Format that Will Rule in 2014

Marketing strategies, publishing partners -- everything's up for debate as we gage where to focus our branded content energies in the months to come. We know that investments in social media are on the rise, but how will that play out? Learn more about three branded content formats to watch in 2014.
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