Metalworking Marketer

Monday, September 08, 2014

Why Marketing Advice for Small Industrial Manufacturers Needs to Change

Small industrial firms create new markets, new products and new ways of doing things — often with very little fan-fare.
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Friday, September 05, 2014

The Two Secrets to B2B Lead Generation

Lead generation is an important activity for any B2B company. So much so that a lot of B2B marketers spend their time generating the leads, but not doing anything with them. And in their minds, that's okay, because that's all they were told to do. However that's not where the work ends. In fact, B2B lead generation is just the beginning. After all, the end goal of any marketer is to actually make a sale, not just generate the lead.
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Tuesday, September 02, 2014

2015 Capital Spending Forecast for Machine Tools is $8.8 Billion

The forecast for machine tools is $8.8 billion. This is up almost 37% and would be the highest amount of spending since 1998. A general trend in machine types that are hot is either small or vertical. Grinding continues to be very, very strong – about 40% more than the previous high year.
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Thursday, August 14, 2014

$714 Million Market Projected for Software, $552.9 Million Market Projected for Testing Equipment

Primary metals plans to spend the largest amount on software with projected spending of $107 million. Plants with greater than 250 employees are the largest projected segment of the market with projected spending of $242.2 million.
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Tuesday, August 12, 2014

Why Press Releases are Important in Industrial Marketing

Writing and distributing press releases should be part of every industrial company’s marketing and communications strategy.
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