Thursday, May 23, 2013
B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts
The first step in meeting buyers' expectations is earning your visitors’ trust. But there are many other steps to follow before those B2B buyers become a qualified lead. Here’s a summary from TopRank’s Online Marketing Blog of what steps you can take to understand your prospect’s motivations and how to optimize your ability to be the right answer when it matters most.
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Thursday, May 23, 2013
Visual Storytelling through B2B Social Media Marketing
B2B organizations have the opportunity to make lasting impressions and drive prospect and customer engagement by embracing visual content in their social media marketing strategies. The possible applications of visual storytelling within social media are numerous when a company leverages its existing imagery and takes advantage of the droves of industry-relevant content available online. For B2B organizations to remain relevant to their audiences, incorporating visual content into social media marketing strategies is moving from recommended to critical.
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Tuesday, May 21, 2013
Search Engine Marketing -- Focus on the Details of Marketing Execution to Get Great Results
Improve your SEO and SEM with a quality keyword list. If you’re revamping your website or launching a SEM campaign, the quality of your keyword list will play a significant role in your overall success.
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Tuesday, April 23, 2013
5 Reasons Why B2B Businesses Need to Go Mobile Now
It’s a well-worn fact that B2C marketers set the trends that B2B businesses subsequently adopt. Between them there are usually several years of lag time. The case for B2B companies to adopt mobile marketing practices and a mobile-friendly web presence warrants an acceleration of that schedule in direct correlation to the speed at which mobility is reshaping the world. Here are some compelling arguments pointing towards the value of mobile to B2B businesses.
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Friday, April 19, 2013
Be a Good Social Media Citizen During Disasters
Social media is a powerful B-to-B marketing tool. Used respectfully, social media will continue to serve marketers well for years to come.
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