Research
Metalworking Marketer
Media Usage in Manufacturing Survey
Thursday, February 04, 2016

How to Reimagine Customer Needs, Reinvent Your Marketing and Make a Difference

Consider this practical framework for rethinking how to make a lasting impact on the hearts and minds of your customers by creating stories and experiences that matter to them.
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Wednesday, February 03, 2016

Why Blogging Benefits Your Business: Exposure in Trade Pubs

Blogging isn’t easy, it does take some time, and you do need to dedicate resources to it – either time, money or both. And no, you can’t simply push out press releases to it, and yes, you do have to create original content for it. But, blogging does make sense for business-to-business and here’s why.
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Thursday, January 14, 2016

The Fold Manifesto: Why the Page Fold Still Matters

Screen sizes are constantly shifting and designs can respond to these sizes, rather than fit to a constant size. So when clients, designers, developers, or marketers talk about content “above the fold” — a term borrowed from print-newspaper terminology and used as a way to reference what is visible on the webpage without scrolling — does it make sense anymore?
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Tuesday, January 12, 2016

B2B Print Ads: 10 Tips for Increasing ROI

Creating print ads that deliver a real return on investment isn’t difficult or expensive. It just takes a little know-how. Herewith, 10 tips you can use to increase B2B print ad ROI.
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Friday, January 08, 2016

Putting Content in Context

There’s more to your content than the information it contains. Where it appears and how it “talks” to your customers are equally important.
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