Research
Metalworking Marketer
Media Usage in Manufacturing Survey
Tuesday, July 12, 2016

Create A Great Marketing Message: Inquire Before You Inform

The right message hits your customers’ sweet spot, where the needs of buyers intersect the needs of sellers. Successful marketing messages persuade customers when they follow the three I’s — inquire, inform and inspire. It persuades customers to move forward, rather than settle for the status quo. To create marketing messages that consistently win, use a 1-PageTM Message Map.
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Friday, July 08, 2016

Your Whole Company Needs to Be Distinctive, Not Just Your Product

Your differentiation challenge is to set apart your company as a whole, instead of staking your future on one or two isolated products. This requires you to build distinctive capabilities – to learn to do a few things really well, that few, if any, other companies can do.
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Wednesday, July 06, 2016

Quick Fixes for Five Common Email Marketing Mistakes

According to a study by Econsultancy, 74 percent of businesses view their email as instrumental to their company’s ROI. However, there are still a handful of frequently made mistakes which, if unaddressed, can make customers unsubscribe. Read these five most common mistakes and the remedies you can use to solve them.
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Tuesday, June 28, 2016

School’s in Session: Social Media Lessons for Brands

Social media is used by every company and should be used by every executive out there if she or he wants to stay relevant, find an audience or communicate with existing customers. Not knowing how to effectively use social media can be detrimental – not just for your business, but also for your brand.
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Friday, June 10, 2016

Getting Beyond Clicks: Three Methods for Measuring Newsletter Effectiveness

Vendor e-newsletters play an important role in the Awareness and Research stages of the buying process. E-newsletters offer vendors a number of other benefits, including brand visibility and most important, driving traffic to the website and generating inquiries over time. For your e-newsletter, determine what you want to improve, set a baseline, make a few tweaks, and then measure the results.
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