Research
Metalworking Marketer

Thursday, July 10, 2014

Where B2B Creative Goes to Die

There’s a creative execution graveyard out there. It takes creative impact to engage the B2B buyer and decision maker. You have two choices to overcome the graveyard blues. You can either repeat your messages over and over again until they finally sink in. Or you can say them in such a fresh, surprising and relevant way that people simply can’t forget them.
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Thursday, June 26, 2014

3 Reasons Your Website Isn’t a Brochure

A brochure isn’t a website. A website isn’t a brochure. One, a brochure is paper. Two, it’s static – meaning, it doesn’t change. And three, you can’t do anything with it. A website isn’t a brochure for other reasons as well – and these reasons have to do with the web itself.
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Thursday, June 19, 2014

Print As Part of Your Marketing Plan

In today’s digital world, much of what we see and do revolves around print.
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Tuesday, June 10, 2014

5 Advantages of Print Advertising

Print is not dead. In fact, there are numerous advantages to using print advertising, in addition to your online initiatives. Print has some characteristics that the web simply cannot match. Here are five advantages that print advertising has, even in the era of online everything.
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Friday, June 06, 2014

Where B2B is Going | #BMA14 Recap in 5 Bullets

The Business Marketing Association conference (BMA14) event brought together more than 1,000 of the world’s leading B2B marketers to discuss the latest trends in B2B marketing. This year’s roster of speakers and panelists read as a veritable “who’s who” of marketing, including the CMOs of GE, Facebook, Emerson, LinkedIn and many more thought leaders. It’s critical that B2B marketers begin to act on the trends now. Here is Margaret Molloy’s take on the hottest conversation topics in five simple bullets.
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