Metalworking Marketer
Additive Conference
Media Usage in Manufacturing Survey
Tuesday, September 29, 2015

Content Marketing Needs the Full 360°

Why Buyer Personas and Buyer Journeys Are Only Half of the Full Picture As more and more B2B buyers have started to demand content before making a purchase (on average, consumers now engage with more than 11 pieces of content before ever making a purchase ), content marketing has become a huge player
in the B2B marketing world. Consequently, B2B companies are learning the power of good, relevant content when it comes to closing a sale. They’re analyzing the Buyer Journey to determine what kind of content their audience needs as they work their way down the sales funnel. Some companies are even making content for a specific audience based on Buyer Personas.
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Wednesday, September 02, 2015

Gardner’s Media Usage Survey – Comparing 2014 and 2015

Released for the 5th straight year, Gardner Business Media’s research study, Media Usage in Manufacturing 2015, reveals the marketing game stayed pretty much the same, with a few new nuances to track.
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Monday, August 31, 2015

Do You Have a Video Marketing Strategy for Your B2B Brand?

Creating a video that attracts views, comments and shares is not easy, but with some help you can create something valuable. Here’s a detailed article on YouTube viral marketing tips.
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Friday, August 28, 2015

The Top 11 Mistakes Your B2B Website Should Avoid

55 percent of readers stay on a web page for less than 15 seconds.
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Friday, August 14, 2015

Forrester Analyst Says Relationships Are the 'Key Thing' in B-to-B

Laura Ramos, VP-principal analyst at Forrester Research, conducts research on b-to-b marketing topics and consults Forrester's CMO clients on planning and developing b-to-b marketing programs across traditional and online media. Ad Age interviewed Ms. Ramos at BMA15, the annual conference of the Business Marketing Association, to get her views on the top takeaways from the conference and the leading trends in b-to-b marketing.
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