Research
Metalworking Marketer
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Media Usage in Manufacturing Survey
Friday, June 26, 2015

Email Marketing Must Be Mobile

Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices).
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Thursday, June 11, 2015

Gardner’s Media Usage in Manufacturing 2014 – Part 6: Social Media; a Dichotomy of Perceptions

Insights: Social Media: Buyer and Seller May Be On Different Pages It’s said knowledge is power . . . never truer than in the “Information Age.” The final post in a series discussing Gardner Business Media’s research study, Media Usage in Manufacturing 2014 and what it might mean to the B2B marketer.
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Monday, June 08, 2015

Easier Said than Done – Closing Sales Means Making Sense to Customers

Easier Said than Done – Closing Sales Means Making Sense to Customers
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Friday, June 05, 2015

A 4-Point Plan to Boost Your Website’s Authority for Search Engines

In addition to creating great content, consider the following four-point plan to improve your website’s authority. Work to build a strong social media presence that allows you to build relationships with your audience, while keeping technical SEO in check to successfully boost your website’s authority.
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Wednesday, June 03, 2015

10 Best Practices for Better B2B Website Experience

Here are some ideas about how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites. These will help reduce friction and keep your buyers focused on the message you are trying to convey, as opposed to getting distracted or confused by a deficient or incomplete interface.
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