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Wednesday, January 21, 2015

Gardner’s Media Usage in Manufacturing 2014 – Part 1 Information B2B Marketers Can Definitely Use Today!

It’s said that knowledge is power … and that’s never been truer than in the “Information Age.” This is part 1 of a 6 part series of articles, discussing the findings of Gardner Business Media’s research study, Media Usage in Manufacturing 2014 and what they might mean to the B2B marketer.
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Thursday, January 08, 2015

A New Website Trend That's Affecting SEO

The single page website is a new standard for a great website with minimal content. But there's a dirty secret to the single page website -- search engine optimization takes a severe hit. The single page website is a terrific advancement in terms of customer experience. By incorporating technical SEO best practices, its utility and conversion potential can match its aesthetics.
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Tuesday, January 06, 2015

Four B2B Marketing Trends to Plan for in 2015

The year 2014 displayed unabated rapid changes in buying behaviors and in how B2B marketed and sold to B2B buyers. Here are four B2B marketing trends, based on working directly this year with several B2B organizations and qualitatively interviewing more than 100 B2B buyers, which may lead to the best of times in 2015.
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Monday, December 15, 2014

The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the bottom line.
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Friday, December 12, 2014

11 Reasons Why Your Website Doesn’t Sell

A well-designed website organically grows a company's business and reinforces branding. A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something worthwhile during those initial glances. For a business, every second counts. Several factors may strip a website of value. Here are 11 problems that affect a site’s presentation alongside fixes to immediately apply to help drive greater user engagement and better traffic.
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