Research
Metalworking Marketer

Thursday, October 16, 2014

The Six Dirty Words that Soil and Spoil your Marketing Plans

Just when you think your breakthrough product will be scooped up like bread before a blizzard – bang – you’re blindsided by inexplicable resistance. When a product delivers big bennies…why? It’s because your buyers are whispering those Six Dirty Words. Here’s how to erase them from your marketing vocabulary and get the adoption that a great new product deserves.
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Monday, October 06, 2014

Aligning Human Resources and Marketing to Strengthen Brand Experience

Today’s business leaders understand the ongoing challenge of aligning historically siloed departments within their organization. Transparency between departments has evolved from an innovative concept to a corporate imperative.
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Friday, October 03, 2014

Engage, Educate, Excite, Evangelize: 4 Keys To Social Media

Social media has given customers the opportunity to share their voice, whether it’s to promote or complain. They are constantly connected and you need to listen to the conversations.
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Wednesday, September 17, 2014

B2B Communications Planning in the Digital Age

It’s September and, as a Marketing or Communications Manager for your enterprise, you’re probably about to sit down, roll up the proverbial sleeves and craft your 2015 plan. Trouble is, for every year we push further into the 21st century, the more complex the process becomes. IMC helps you evaluate every option. It can point you to the strategic “keepers” and eliminate probable “weepers.” IMC, in the sense of detailing media preference and message relevance, may reveal some “sleepers” that can add to success.
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Monday, September 08, 2014

Why Marketing Advice for Small Industrial Manufacturers Needs to Change

Small industrial firms create new markets, new products and new ways of doing things — often with very little fan-fare.
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