Metalworking Marketer
Tuesday, August 15, 2017

Building a B2B Brand Starts with Stories, Not Standards

Want to make the shift from a product-focused to a purpose-driven brand, starting with the experience – not the end – in mind? Get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. A reason to exist vs. a reason to buy.

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Monday, August 14, 2017

Four Ways You Can Humanize Marketing and Build Relationships

We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? By following these suggestions, you’ll make a huge improvement in how you connect with your customers.

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Monday, August 07, 2017

Six Simple Steps for Making Landing Pages a Stronger Lead Generation Tactic

Landing pages enable marketers to direct website visitors to targeted pages and capture leads at a much higher rate. Landing pages direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one purpose: to complete the lead capture form. Here are six ways to make your landing pages land more leads.

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Tuesday, August 01, 2017

Three Strategic Marketing and Sales Mistakes to Avoid in 2017

To reach your company’s 2017 revenue goals, it's a good idea to keep your eye on a few key strategic areas. The following three, as discussed in MarketingProfs, when ignored, become some of the most common mistakes that lead to panic attack.

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Friday, July 14, 2017

From the Age of Reason to the Age of Feeling

Data in the absence of emotion is hollow. Why engaging customer hearts is as important as engaging their minds. Spark love for your brand by keying on the right emotions and the business benefits will follow.

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