Metalworking Marketer
Media Usage in Manufacturing Survey
Tuesday, June 28, 2016

School’s in Session: Social Media Lessons for Brands

Social media is used by every company and should be used by every executive out there if she or he wants to stay relevant, find an audience or communicate with existing customers. Not knowing how to effectively use social media can be detrimental – not just for your business, but also for your brand.
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Friday, June 10, 2016

Getting Beyond Clicks: Three Methods for Measuring Newsletter Effectiveness

Vendor e-newsletters play an important role in the Awareness and Research stages of the buying process. E-newsletters offer vendors a number of other benefits, including brand visibility and most important, driving traffic to the website and generating inquiries over time. For your e-newsletter, determine what you want to improve, set a baseline, make a few tweaks, and then measure the results.
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Wednesday, June 01, 2016

7 Surprising Things You May Have Never Thought About Content Marketing

Content Marketing is the king. You will have to keep spending most of your time trying to get it right, so you can increase your traffic and make more conversions. There is a lot of misconceptions being believed as the right thing to do. While you invest your energy trying and testing each one of them, you might be missing what really matters, such as these 7 things about content.
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Friday, May 20, 2016

The 4 Pillars of Stellar Video Marketing

Video can put your marketing on overdrive and accelerate your results. The secret is consistency and strategy. Here’s an expert's view on what it takes to create videos that attract your target market.
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Wednesday, May 11, 2016

How to Make Your Print Ad Stand Out

Standout When trying to decide what the best path of attack is for your business’ marketing and advertising, remember that you have options. Here are some problems you might have encountered before, coupled with some actionable ways to solve them.
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