Metalworking Marketer
Tuesday, April 25, 2017

7 Questions Your Customers Ask, and How Your Website Must Answer

All customers have questions about your company and its offerings -- whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions.
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Tuesday, April 18, 2017

5 Tips for Increasing Conversions at Every Stage of the B2B Customer Journey

The B2B customer journey is nothing more than a series of decisions that spawn various activities. Ask yourself, "What is the one task I can perform at each stage of your customers' journey that will make them more likely to buy from me?"
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Wednesday, April 12, 2017

Why HR Is the New Marketing

If you’re in marketing, it’s time to start thinking about your colleagues in HR as your new best friend. And if you’re in HR, it’s time to think about how marketing can help you acquire and retain the best talent — while making the leadership team happy as well. Is HR the new marketing?
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Friday, April 07, 2017

Myth versus Fact: Mobile Usage for the B2B Buyer Path is Growing

As the data in this article shows, we use our mobile devices for researching and purchasing B2B products and services. Growing mobile usage and changing mobile search patterns means it’s imperative your website be designed for and work well on all device types. The more user-friendly your website on mobile devices, the more positive impact to your bottom line.
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Tuesday, April 04, 2017

10 B2B Lead Generation Strategies for 2017

Marketing is ever-evolving, and that means new tactics are always emerging, trends are always shifting, and the same goes for audience behavior. Keeping up-to-date with the latest insights and technology will help you optimize your funnel generating and converting leads. Lead generation tactics may vary, but one thing is certain – be visible, and make an effort to stay on top.
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