Metalworking Marketer
Thursday, February 23, 2017

Live Video Marketing: What You Need to Know About This Hot Trend in 2017

Live video is changing communication in a big way, especially for businesses. Curious to learn more? Let’s explore the reasons for live video’s popularity and how you can put this to work in your content marketing strategy this year.
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Wednesday, February 15, 2017

Are You Creating Customers Or Just Selling?

As we get started in a new year, we assume you are looking to grow your top line revenue. Many talk about creating a sales process that supports your customer’s buying process. We have been advocates of that idea since our inception and first published on it in 2002. This content is focused on creating customers rather than just selling.
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Friday, February 10, 2017

Tips to Help Increase the Number of Qualified Industrial Sales Leads and B2B Sales Leads

Looking for ways to lower the cost of acquisition of new customers while trying to increase the amount of value you can provide to existing customers to reduce customer attrition? These nine tips explain the marketing pull industrial sales lead generation methodology that can be implemented to achieve both goals when it comes to sales lead generation.
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Monday, February 06, 2017

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Your emails might still end up getting lost in the inbox clutter or spam folder. When someone actually opens your email, they don’t actually click through. Here are tips you can implement to improve the open rates, clickthrough rates, and lead generation.
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Friday, January 27, 2017

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

The Content Marketing Institute editorial team collected some of its most popular strategy, planning, and measurement templates to help make your content marketing efforts easier to manage. You can also access additional templates for creating, distributing and sharing content.
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