Research
Metalworking Marketer
Monday, June 19, 2017

Six Business Skills Every B2B Marketer Must Master

What companies are looking for is more of a business person who happens to be trained in marketing. Company executives want marketers coming through their door who are freely willing to get out of marketing and get a bigger perspective about what drives their business. They want marketers to know the business that they’re in. Here’s six skills that marketers need to tune into.
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Wednesday, June 07, 2017

5 Massive SEO and Content Shifts You Need to Master Right Now

What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications.
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Friday, June 02, 2017

What Customers Really Want From Your Video Content (Infographic)

Video content is a necessary component of any successful marketing strategy. Your audience engages with and wants to see more videos from you. Accenture Interactive surveyed more than 1,000 consumers to learn more about how they interact with video content and how marketers can create videos that will get clicked, watched, and shared.
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Monday, May 22, 2017

How to Create a Unified Brand Experience

Customers expect much more from brands now. The most effective way brands can engage customers is to have an authentic purpose and to engage more actively in a two-way dialogue with brands. Employees have become an essential component of branding, and brand experiences are now largely shaped by the workers on the front lines who interact daily with customers and must meet their ever-rising expectations.
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Friday, May 19, 2017

Gardner’s Media Usage Survey – Comparing 2015 with 2016/2017 The Times, They Are a Changin’!

Released for the 6th straight year, Gardner Business Media’s research study, Media Usage in Manufacturing 2017, reveals the industrial marketing game is starting to change in some notable ways.
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