Mexican Media Brands
Buyers Are Turning to AI for Product Research. Does Your Marketing Put Your Brand in the Right Place?
The 2025 IBI survey asked industrial buyers about AI's role in their product research. The results reveal a buyer who is cautiously engaging but a shift is happening fast and marketers should be prepared.
10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing.
What Makes a Dedicated Email Work?
By: Alex Lytle
We looked at over 150 dedicated emails (or “ePrints” as we refer to them at Gardner Business Media) sent across all of our brands over the last year to see what separates the high performers from the ones that get opened and forgotten. A few clear patterns emerged.
How ISCAR USA Turned One Great Piece of Content into a Full-Funnel Campaign
By: Alex Lytle
A look at how we captured qualified leads for a leading cutting-tool manufacturer, then kept its brand in front of them everywhere they went next.
#leadgeneration
Events and the Industrial Purchase Process
In this first of a multi-part series examining trends, tactics, and takeaways revealed in the Industrial Buying Influence report, we look at the role of events in the industrial purchase process and share strategies and best practices for finding the biggest ROI from your event marketing strategy.
Insights That Inform: The Power of Partnership
By: Jan Schafer
Canon Virginia, Inc. and Gardner Intelligence joined to gain insights to what partnership means and how to develop beneficial partnerships that flourish.
Five Tools to Improve Your Webinar Audience Engagement
By: Abby Hull, Director of Digital Products, Gardner Business Media
Learn how to boost engagement in your webinars to keep your audience tuned in and connected to your message. Abby Hull, director of digital products, reviews five tools you can use today in your broadcasts.
Veteran Marketers Know How Print Plays in Their Plans. Do You?
By: Mark Semmelmayer, Chief Idea Officer, Pen & Inc. Marketing Communications
There’s more than enough research showing print engenders higher recall and a satisfying social effect with readers.
Communication That Seems Obvious Isn’t
By: Robert Rose, CEO and Chief Strategy Officer, The Content Advisory
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.
Numbers Don't Lie
By: Mauricio Pineda, Associate Editor, Modern Machine Shop Mexico
In manufacturing, mathematics is a defining element. In fact, much of the innovation that manufacturing has introduced is the result of a solid foundation in mathematics. Mauricio Pineda, Associate Editor of Modern Machine Shop Mexico writes about how mathematics is fundamental to information analysis in manufacturing.
Teaching an Old(?) Dog New Tricks
By: Cara Decknadel, Digital Editor, MoldMaking Technology and CompositesWorld
You’re never too old to learn something new. Cara Decknadel, Digital Editor for MoldMaking Technology and CompositesWorld, writes about the importance of hobbies and challenging yourself.
Reasons to Add Podcasts to Your Marketing Mix
By: Elton Mayfield, President, ER Marketing
Elevate your brand’s credibility and influence through the human voice of podcasting.