Research
Metalworking Marketer
Wednesday, January 11, 2017

3 Keys to Breakthrough Messages

To create your breakthrough message, bring your audience the right-sized message, the right message structure, and a story about their unconsidered needs. That’s how you can make your message so powerful, it breaks through to customers.
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Tuesday, January 10, 2017

10 Killer Reasons Why You Should Be Using Print

Contrary to the heralded demise of print, it's alive and kicking. And, according to these media experts, it's here to stay. Many of the brands that abandoned their print products during the recession have been clambering back into the world of ink on paper. Why? Because it works. Print increases engagement, drives sales and cements relationships.
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Friday, January 06, 2017

Centered Logos Hurt Website Navigation

Getting back to the homepage is about 6 times harder when the logo is placed in the center of a page compared to when it’s in the top left corner.
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Wednesday, January 04, 2017

The Anatomy of a Lead-Generating Website

There are plenty of ways to increase the number of people visiting your website, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. That's why it's so important to design your website with lead generation top-of-mind.
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Tuesday, December 13, 2016

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Consider these findings from the 2016 B2B Manufacturing Content Marketing Trends — North America: Content Marketing Institute/MarketingProfs.
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