Research
Metalworking Marketer
Monday, December 05, 2016

Calculating Marketing ROI in a Complicated Landscape

Demonstrable ROI is the ante to get marketing a seat at the big table in the C Suite. But how do we calculate it in a world of proliferating marketing channels?
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Thursday, November 10, 2016

Why Three Huge Google Changes Should Make You Reconsider Print Ads

With all the changes Google is making, relying on SEO as your prime lead generation tactic can become a scary proposition. To ensure you build brand awareness and inquiries across multiple channels, it pays to have a diverse marketing mix, one that includes print ads.
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Wednesday, November 09, 2016

3 Simple Tips On Writing Incredible Headlines That Stand Out [Infographic]

If your content doesn’t immediately engage readers at first glance, they are not likely to stay on your site or engage with your content. Here are some tips from CopyPress on writing effective headlines that will help your content stand out and garner the attention it deserves.
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Thursday, November 03, 2016

Best Practices for B2B Websites

Website development and web design should not be viewed as a single straight-line process. Test. Review. Revise. Learn. Change. Always be acting to make the website the best it can be — that’s the ultimate in best practices in B2B website design.
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Tuesday, November 01, 2016

30 Proven Facts You Need Twitter for Business

Are you debating whether Twitter is still an important social media marketing tool for your business? You shouldn’t be because stats show that using Twitter for business still packs a punch
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