Research
Metalworking Marketer
Media Usage in Manufacturing Survey
Thursday, August 25, 2016

4 Lead Generation Tips for Your Website

If you’re struggling to procure qualified leads via your website, then it’s possible that you’re using the wrong strategies. With some simple tweaks, you can get back on track and end the year strong. Here are a few ideas worth considering.
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Wednesday, August 03, 2016

Can Video Be Used for B2B Lead Generation?

Spoiler: Video is ideal for B2B lead generation. It sells while you sleep and arms you and your sales staff with proven capabilities. When done right, it answers questions, sparks interest and drives prospects further down the buying cycle. And here's how to do it right.
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Monday, August 01, 2016

Introducing The 2016 Sophisticated Marketer’s Guide to Thought Leadership

How can a brand achieve thought leader status? The Sophisticated Marketer’s Guide to Thought Leadership has been revamped, adding new interviews with emerging thought leaders, updating strategies and tactics, and more. This resource can help you begin your brand’s thought leadership journey. Along with the tactical advice, you will read advice from visionaries. You can learn how major global brands generated billions of dollars of results with their thought leadership initiatives.
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Thursday, July 28, 2016

Optimizing Your Website for Lead Generation

Your website must be optimized to capture and qualify potential leads. Lead generation is the first step towards sourcing prospects and opportunities while nurturing these relationships with the intent of turning prospects into clients and clients into loyal brand advocates. Here are five ways to optimize your website to help you generate quality business leads.
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Tuesday, July 12, 2016

Create A Great Marketing Message: Inquire Before You Inform

The right message hits your customers’ sweet spot, where the needs of buyers intersect the needs of sellers. Successful marketing messages persuade customers when they follow the three I’s — inquire, inform and inspire. It persuades customers to move forward, rather than settle for the status quo. To create marketing messages that consistently win, use a 1-PageTM Message Map.
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