Mexican Media Brands
What Makes a Dedicated Email Work?
By: Alex Lytle
We looked at over 150 dedicated emails (or “ePrints” as we refer to them at Gardner Business Media) sent across all of our brands over the last year to see what separates the high performers from the ones that get opened and forgotten. A few clear patterns emerged.
How ISCAR USA Turned One Great Piece of Content into a Full-Funnel Campaign
By: Alex Lytle
A look at how we captured qualified leads for a leading cutting-tool manufacturer, then kept its brand in front of them everywhere they went next.
#leadgeneration
Events and the Industrial Purchase Process
In this first of a multi-part series examining trends, tactics, and takeaways revealed in the Industrial Buying Influence report, we look at the role of events in the industrial purchase process and share strategies and best practices for finding the biggest ROI from your event marketing strategy.
Insights That Inform: The Power of Partnership
By: Jan Schafer
Canon Virginia, Inc. and Gardner Intelligence joined to gain insights to what partnership means and how to develop beneficial partnerships that flourish.
Five Tools to Improve Your Webinar Audience Engagement
By: Abby Hull, Director of Digital Products, Gardner Business Media
Learn how to boost engagement in your webinars to keep your audience tuned in and connected to your message. Abby Hull, director of digital products, reviews five tools you can use today in your broadcasts.
Veteran Marketers Know How Print Plays in Their Plans. Do You?
By: Mark Semmelmayer, Chief Idea Officer, Pen & Inc. Marketing Communications
There’s more than enough research showing print engenders higher recall and a satisfying social effect with readers.
Communication That Seems Obvious Isn’t
By: Robert Rose, CEO and Chief Strategy Officer, The Content Advisory
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.
Numbers Don't Lie
By: Mauricio Pineda, Associate Editor, Modern Machine Shop Mexico
In manufacturing, mathematics is a defining element. In fact, much of the innovation that manufacturing has introduced is the result of a solid foundation in mathematics. Mauricio Pineda, Associate Editor of Modern Machine Shop Mexico writes about how mathematics is fundamental to information analysis in manufacturing.
Teaching an Old(?) Dog New Tricks
By: Cara Decknadel, Digital Editor, MoldMaking Technology and CompositesWorld
You’re never too old to learn something new. Cara Decknadel, Digital Editor for MoldMaking Technology and CompositesWorld, writes about the importance of hobbies and challenging yourself.
Reasons to Add Podcasts to Your Marketing Mix
By: Elton Mayfield, President, ER Marketing
Elevate your brand’s credibility and influence through the human voice of podcasting.
Editorial Guidelines to Weave into Your Content Strategy
By: Chandler Hynek, Head of Customer Success, DIVVY HQ
Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy.
Top-Tier B2B Product Videos and Lessons We Can Learn from Them
By: Victor Blasco, Founder and CEO, Yum Yum Videos, Audiovisual Designer and Video Marketing Expert
Here’s a list of seven high-quality product videos. Take a closer look at the lessons you can learn from each one.
#videomarketing