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Tuesday, March 17, 2015

Gardner’s Media Usage in Manufacturing 2014 – Part 3

It’s said knowledge is power . . . never truer than in the “Information Age.” This is part 3 of a 6 part series of articles, discussing the findings of Gardner Business Media’s research study, Media Usage in Manufacturing 2014 and what they might mean to the B2B marketer.
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Monday, March 16, 2015

5 Ways B2B Organizations Can Incorporate Video Marketing

It’s important to consider how video can be leveraged for B2B online marketing. As video continues to be one of the top three most effective marketing techniques, it’s important for B2B marketers and content creators to realize that this type of content will only continue to grow. Here are five ways that video can make a great addition to your existing B2B content and marketing strategies.
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Thursday, March 12, 2015

The 5 Superpowers of Banner Ads We've Overlooked

Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. Industry standard click-through rates are less than one half of a percent, so it's time to move past that metric and focus on what banner ads do well.
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Tuesday, February 17, 2015

Gardner’s Media Usage in Manufacturing 2014 – Part 2 Insights: Buying Cycle and Vendor Selection

It’s said knowledge is power . . . never truer than in the “Information Age.” This is part 2 of a 6 part series of articles, discussing the findings of Gardner Business Media’s research study, Media Usage in Manufacturing 2014 and what they might mean to the B2B marketer.
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Monday, February 09, 2015

B2B Marketing Trends Report 2015

The purpose of this report is to provide information that is not only timely, but also actionable. Take advantage of these trends to increase your competitive advantage and improve marketing and sales performance in the coming year. Read more https://fusionmarketingpartners.com/wp-content/uploads/2015-Marketing-Sales-Trends.pdf
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