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B2B Advertising Doesn’t Need to be Boring: Why Creativity is a Key Driver of Profitability
B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating. B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry.
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One major challenge that marketing faces is the disconnect between the actions of marketing initiatives to outcomes and attribution. Being able to measure creativity and map the association can help determine effectiveness towards the end conversion. Read more
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