Mexican Media Brands
Why You Need Brand and Messaging Architecture
By: Brian Creath, President, Cohesion
Before you can develop the best method of distributing a message, you have to have the right message. And before you can have the right message, you have to have the right messaging structure – a structure that leverages every possible efficiency and gives individual brand assets and the overall brand the best possible chance for success.
#brandbuilding
Life on Both Sides of the Pond
By: Ellen Durchholz, Event Coordinator, Gardner Business Media Inc.
After graduating from college with no direction of where to go, an interview at a mysterious company unexpectedly became the launching point and home for Ellen’s career.
15 Unconventional and Inspired Approaches to Marketing
By: Expert Panel, Forbes Communications Council
Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing.
An American Manufacturing Story
By: Brent Donaldson, Editor-in-Chief, Modern Machine Shop; Contributing Editor, Additive Manufacturing, Gardner Business Media
For manufacturers that choose to move or keep production in the United States, what are the challenges and opportunities that motivate them? And how does it impact marketing?
Smart Steps to Start Building a Strong Brand
By: Elton Mayfield, President, ER Marketing
Elton Mayfield, President of ER Marketing, asks himself about how and why branding still matters today, particularly when he—and his team—have to spend time, attention and money to keep the ER Marketing brand crisp and on-target. Here are some insights from his new white paper.
#brandbuilding
The Pursuit for Equilibrium
By: Fiona Lawler, Associate Editor, Additive Manufacturing, Gardner Business Media
Fiona Lawler, Associate Editor, Additive Manufacturing, Gardner Business Media, discuses the importance of implementing balance in all aspects of life in order to find new opportunities.
SEO for Digital Content Marketing: How to Optimize for Search
By: Mike Murray, Founder, Online Marketing Coach
SEO success in 2023 will require you to stay on top of your performance metrics and make frequent adjustments. Whether Google targets a small segment of one industry or plays with SERPs like a puppeteer, you can take helpful steps for better results overall.
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
By: Laura Patterson, Founder and President, VisionEdge Marketing Inc.
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices.
Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
Trade Show Essentials: The All-Inclusive Checklist for Exhibitors
By: Tony Kruessel, Senior Exhibitor Advertising Manager, Map Your Show
This trade show checklist covers everything from pre-show planning, booth design and layout, promotional materials, and giveaways to staffing. With the Map Your Show (MYS) step-by-step guide, you can make sure nothing is overlooked so that you can focus on what matters most: connecting with customers and generating leads.
Lessons from Wonder Woman About Creating Better Blog Content
By: Meghan Monaghan, Marketing Consultant, Accolades Technology
Create better blog content so that your business can maximize content marketing and SEO, increase targeted prospects and improve lead generation.
The First Rule of Improvisation
By: Maddalena Sansoni, Events Manager Mexico, Gardner Business Media
A theater play and an industrial manufacturing expo seem to be two very distant spheres but are more similar than one might imagine. Maddalena used to do improvisational theater in the years before Gardner Business Media and now she finds out that there are a lot of things in common between her job and her favorite hobby. For example, the main rule of both: “Always say yes.”
Cheat Sheets Every Successful Digital Marketer Needs
By: Michael Brenner, Founder and CEO, Marketing Insider Group
A digital marketer today needs to know and do everything from content strategy to writing and editing, SEO, social media marketing, PAID, analytics and more. Think you’ve finally mastered a channel and all the rules change. How do you stay on top of it all?