HubSpot coined the term “smarketing,” which captures the notion of an integrated sales and marketing strategy. Marketing and sales have the same goal: increase revenue. It’s time for the two divisions to come together, make agreements on how each department can help the other and create a culture of honesty and transparency. The technology to do this is readily available. Now, it’s high time that these people and processes step up and adapt to the changing B2B market.
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Now in its fifth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
This is the 50th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
Gardner Research's Plastics Capital Spending Survey & Forecast is the largest, most comprehensive survey detailing future spending on primary processing equipment, auxiliary equipment and molds and related supplies, by U.S. plastics processing facilities. The 2015 survey forecasts spending on equipments, molds and suppliers to be $3.472 billion.
Consumer Spending Sees Average Growth for Fourth Month
The rate of growth has hovered around 3.2 percent.