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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the bottom line.

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The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy

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Market Reports

Search Capital Spending Data You can now register for an account that will allow you to search Gardner's capital equipment spending data.
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GR_15_TrentReport_Banners-web.jpg Gardner’s Capital Spending Survey is the largest, most comprehensive survey detailing future spending in the durable goods manufacturing industries.
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GR_CS14_MEDIAUSAGE_IN-MFG.jpg Now in its fourth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
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GR_CS14_TReport_WrldMachTool.jpg This is the 49th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
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MANUFACTURING
Economic News

Real 10-Year Treasury Continues to Fall The change in the real 10-year treasury rate has been getting more negative for four months. It's now the lowest it has been since August 2012
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Housing Permits Contract for Second Time since July 2011 In November, the month-over-month rate of change contracted 2.6%, which is just the second time that it has contracted since July 2011.
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Capacity Utilization Highest since March 2008 Durable goods capacity utilization was 78.4% in November. This was 2.4% higher than last November.
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