MANUFACTURING
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B2B Communications Planning in the Digital Age

It’s September and, as a Marketing or Communications Manager for your enterprise, you’re probably about to sit down, roll up the proverbial sleeves and craft your 2015 plan. Trouble is, for every year we push further into the 21st century, the more complex the process becomes. IMC helps you evaluate every option. It can point you to the strategic “keepers” and eliminate probable “weepers.” IMC, in the sense of detailing media preference and message relevance, may reveal some “sleepers” that can add to success.

Recent Posts

B2B Communications Planning in the Digital Age

Why Marketing Advice for Small Industrial Manufacturers Needs to Change

The Two Secrets to B2B Lead Generation

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GARDNER RESEARCH
Market Reports

Search Capital Spending Data You can now register for an account that will allow you to search Gardner's capital equipment spending data.
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GR_CS14_MEDIAUSAGE_IN-MFG.jpg Now in its fourth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
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GR_CS14_TReport_WrldMachTool.jpg This is the 49th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
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GR_CS14_TReport_Banners.jpg Gardner Research's Plastics Capital Spending Survey & Forecast is the largest, most comprehensive survey detailing future spending on primary processing equipment, auxiliary equipment and molds and related supplies, by U.S. plastics processing facilities. The 2014 survey forecasts spending on equipments, molds and suppliers to be $3.001 billion.
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MANUFACTURING
Economic News

Housing Permits See Slower Growth in August The month-over-month rate of change in August housing permits was the second slowest since July 2011.
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Change in Real 10-Yr Treasury Rate Goes Negative For the first time since September 2012, the real 10-year treasury rate is lower than it was one year ago.
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Money Supply Jumps More than $80 Billion in August Despite statements from the Fed, the money supply is increasing significantly more than the scheduled wind down of its quantitative easing program.
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See more Manufacturing Economic News