The right message hits your customers’ sweet spot, where the needs of buyers intersect the needs of sellers. Successful marketing messages persuade customers when they follow the three I’s — inquire, inform and inspire. It persuades customers to move forward, rather than settle for the status quo. To create marketing messages that consistently win, use a 1-PageTM Message Map.
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This is the 51th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
Gardner’s Capital Spending Survey is the largest, most comprehensive survey detailing future spending in the durable goods manufacturing industries.
Now in its fifth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
Durable Goods Capacity Utilization Highest since February
The rate of contraction was the slowest since capacity utilization began contracting in June 2015.