MANUFACTURING
Insider's Blog

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Where B2B Creative Goes to Die

There’s a creative execution graveyard out there. It takes creative impact to engage the B2B buyer and decision maker. You have two choices to overcome the graveyard blues. You can either repeat your messages over and over again until they finally sink in. Or you can say them in such a fresh, surprising and relevant way that people simply can’t forget them.

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Where B2B Creative Goes to Die

3 Reasons Your Website Isn’t a Brochure

Print As Part of Your Marketing Plan

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GARDNER RESEARCH
Market Reports

Search Capital Spending Data You can now register for an account that will allow you to search Gardner's capital equipment spending data.
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GR_CS14_MEDIAUSAGE_IN-MFG.jpg Now in its fourth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
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GR_CS14_TReport_WrldMachTool.jpg This is the 49th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
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GR_CS14_TReport_Banners.jpg Gardner Research's Plastics Capital Spending Survey & Forecast is the largest, most comprehensive survey detailing future spending on primary processing equipment, auxiliary equipment and molds and related supplies, by U.S. plastics processing facilities. The 2014 survey forecasts spending on equipments, molds and suppliers to be $3.001 billion.
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MANUFACTURING
Economic News

Real Fed Funds Rate Unchanged in June This is the third month in a row that the real rate has slowly fallen. And,the year-over-year change in the Fed funds rate ticked up for the first time since April 2013.
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Housing Permits Return to Growth in June Housing permits increased of 8.9% compared to one year ago. Housing permits returned to growth in June after contracting last month for the first time since July 2011.
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Durable Goods Capacity Utilization Highest Since April 2008 Durable goods capacity utilization was 77.3% in June 2014. It grew at the fastest rate of annual growth since June 2013.
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See more Manufacturing Economic News