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SEO As a Marketing Strategy

SEO could mean cost savings and Some Extended Opportunities for your marketing budget. This article is about Search Engine Optimization (SEO) as a strategy for small to medium sized business to get your site to show up effectively in searches. While the process is not simple, it can be executed on a do-it-yourself basis, saving considerable money … money you can invest in other marketing communications tactics, like print advertising, collateral material, trade shows and the like.

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SEO As a Marketing Strategy

Where B2B Creative Goes to Die

3 Reasons Your Website Isn’t a Brochure

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GARDNER RESEARCH
Market Reports

Search Capital Spending Data You can now register for an account that will allow you to search Gardner's capital equipment spending data.
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GR_CS14_MEDIAUSAGE_IN-MFG.jpg Now in its fourth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
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GR_CS14_TReport_WrldMachTool.jpg This is the 49th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
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GR_CS14_TReport_Banners.jpg Gardner Research's Plastics Capital Spending Survey & Forecast is the largest, most comprehensive survey detailing future spending on primary processing equipment, auxiliary equipment and molds and related supplies, by U.S. plastics processing facilities. The 2014 survey forecasts spending on equipments, molds and suppliers to be $3.001 billion.
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View All Gardner Research Reports

MANUFACTURING
Economic News

July GBI at 52.0 – Slowest Growth of 2014 The Gardner Business Index showed that durable goods manufacturing grew for the seventh consecutive month and for the ninth time in the last 10 months.
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Consumer Spending Growth Rate Unchanged in June The annual rate of change has been stuck at 2.4% since November 2013. This is still about 33% below the historical average growth rate in consumer spending.
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Disposable Income Maintains Growth Rate The month-over-month rate of change in June was 2.3%. The month-over-month rate of change has been virtually unchanged in 2014.
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See more Manufacturing Economic News