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7 Reasons Why Your Marketing is Failing and How to Fix Them

I talk to many marketing leaders who realize that just keeping all the balls in the air isn’t enough anymore. They know they have to be more effective, but they can’t pinpoint the problem. Usually it’s not a single thing that’s out of place. That would be obvious and easier to fix. Instead, it’s a combination of things that either don’t exist or don’t exist in the right balance.

Recent Posts

7 Reasons Why Your Marketing is Failing and How to Fix Them

How Today’s B2B Marketers Are Pushing Customer Centricity

Three Ways to Improve Google Image Search Results for Manufacturing Websites

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Market Reports

GR16_TrentReportbnnr_WorldMachine.jpg This is the 51th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
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GR16_TrentReportbnnr_CapSpend_metalwork.jpg Gardner’s Capital Spending Survey is the largest, most comprehensive survey detailing future spending in the durable goods manufacturing industries.
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GR_15_TrentReport_Banner_media_use.jpg Now in its fifth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
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View All Gardner Research Reports

Gardner Intelligence

Durable Goods Spending Still Going Strong

The growth rate remains above average, but it is moderating.

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Monthly Income Growth Falls Under 1.0 Percent

Consequently, the annual rate of growth in disposable income decelerated to 1.3 percent, the slowest since August 2014.

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August GBI: 55.0

Data from the Gardner Business Index (GBI) for August increased from the prior month to 55.0, bringing the index closer to its year-to-date index average to 55.3.  Gardner Intelligence’s review of the data indicate that supplier deliveries, new orders, and production lifted the business index higher while employment, backlog and exports pulled the index lower.  The only component that contracted for the month was exports.  In the year-to-date and one-year ago periods, the GBI is up 8.7 percent and 12.2 percent respectively.

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See more Manufacturing Economic News