Just when you think your breakthrough product will be scooped up like bread before a blizzard – bang – you’re blindsided by inexplicable resistance. When a product delivers big bennies…why? It’s because your buyers are whispering those Six Dirty Words. Here’s how to erase them from your marketing vocabulary and get the adoption that a great new product deserves.
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Gardner’s Capital Spending Survey is the largest, most comprehensive survey detailing future spending in the durable goods manufacturing industries.
Now in its fourth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
This is the 49th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
Housing Permits Improving Compared to Last Year
Compared to 2013, housing permits have increased more than 10% three of the last four months. Therefore, it looks like the annual rate of change will bottom out in the next few months.
Durable Goods Capacity Utilization above 77% Last Five Months
Durable goods capacity utilization has been growing at an accelerating rate annually, which is indication of increased capital spending in 2015.
Durable Goods Production Second Highest Level Ever
Durable goods production continues to grow at an above average rate, indicating strong capital equipment spending in 2015.