MANUFACTURING
Insider's Blog

Latest Blog

Create A Great Marketing Message: Inquire Before You Inform

The right message hits your customers’ sweet spot, where the needs of buyers intersect the needs of sellers. Successful marketing messages persuade customers when they follow the three I’s — inquire, inform and inspire. It persuades customers to move forward, rather than settle for the status quo. To create marketing messages that consistently win, use a 1-PageTM Message Map.

Recent Posts

Create A Great Marketing Message: Inquire Before You Inform

Your Whole Company Needs to Be Distinctive, Not Just Your Product

Quick Fixes for Five Common Email Marketing Mistakes

+ More

GARDNER RESEARCH
Market Reports

Search Capital Spending Data You can now register for an account that will allow you to search Gardner's capital equipment spending data.
+ Search

GR16_TrentReportbnnr_WorldMachine.jpg This is the 51th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
+ More

GR16_TrentReportbnnr_CapSpend_metalwork.jpg Gardner’s Capital Spending Survey is the largest, most comprehensive survey detailing future spending in the durable goods manufacturing industries.
+ More

GR_15_TrentReport_Banner_media_use.jpg Now in its fifth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
+ More

View All Gardner Research Reports

MANUFACTURING
Economic News

Housing Permits Weaken in 2016 2Q While permits reached their highest level since June 2015, they contracted at their fastest rate since March 2011.
+ More

Real 10-Yr Rate Falls Below 1 Percent And the year-over-year change in the rate was the lowest since February 2015.
+ More

Durable Goods Capacity Utilization Highest since February The rate of contraction was the slowest since capacity utilization began contracting in June 2015.
+ More

See more Manufacturing Economic News