It’s said knowledge is power . . . never truer than in the “Information Age.” This is part 3 of a 6 part series of articles, discussing the findings of Gardner Business Media’s research study, Media Usage in Manufacturing 2014 and what they might mean to the B2B marketer.
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Gardner Research's Plastics Capital Spending Survey & Forecast is the largest, most comprehensive survey detailing future spending on primary processing equipment, auxiliary equipment and molds and related supplies, by U.S. plastics processing facilities. The 2015 survey forecasts spending on equipments, molds and suppliers to be $3.472 billion.
Gardner’s Capital Spending Survey is the largest, most comprehensive survey detailing future spending in the durable goods manufacturing industries.
Now in its fourth year, the results of our annual media survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer.
Consumer Spending Grows Faster than 3% for Second Month
On an annual basis, consumer durable goods spending is growing at its fastest rate in more than a decade.
Income Growth above 4% for Second Month
Other than at the end of 2012 which was artificially inflated due to tax law changes, real disposable income is growing at virtually its fastest rate in eight years.
Real 10-Year Rate Rises for First Time since December 2013
It was the first time the real rate increase from one year ago since July 2013.