MANUFACTURING
Insider's Blog
B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts
The first step in meeting buyers' expectations is earning your visitors’ trust. But there are many other steps to follow before those B2B buyers become a qualified lead. Here’s a summary from TopRank’s Online Marketing Blog of what steps you can take to understand your prospect’s motivations and how to optimize your ability to be the right answer when it matters most.
Recent Posts
B2B Conversion Optimization: How Buyer Personas Inspire Content That ConvertsVisual Storytelling through B2B Social Media Marketing
Search Engine Marketing -- Focus on the Details of Marketing Execution to Get Great Results
+ More
GARDNER RESEARCH
Marketing Reports
The World Machine Tool Output and Consumption Survey collects global statistics country by country and compares them in U.S. dollars.
+ More
Workholding market projected to be $2.7 billion in 2013
+ More
Gardner's Tooling Equipment Report projects spending of $3.6 billion in 2013.
+ More
MANUFACTURING
Economic News
Housing Permits Reach Highest Level Since June 2008
Housing permits grew at a rate of 44.8% compared to last April. The is the fastest rate of month-over-month growth since October 2012 and the second fastest rate of month-over-month growth since September 1983.
+ More
Airline Passenger Miles Contract Slightly in February 2013
Despite the solid performance of airline passenger miles in January, February 2013 passenger miles contracted 0.2% compared to February 2012.
+ More
$6.0 Billion Market Projected for Metalcutting Equipment
The 2013 Gardner Research Capital Spending Survey and Forecast results indicate that U.S. manufacturers are forecasting to increase investments in new metalcutting equipment more than 8% in 2013.
+ More