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The Six Dirty Words that Soil and Spoil your Marketing Plans

Just when you think your breakthrough product will be scooped up like bread before a blizzard – bang – you’re blindsided by inexplicable resistance. When a product delivers big bennies…why? It’s because your buyers are whispering those Six Dirty Words. Here’s how to erase them from your marketing vocabulary and get the adoption that a great new product deserves.

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The Six Dirty Words that Soil and Spoil your Marketing Plans

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GARDNER RESEARCH
Market Reports

Search Capital Spending Data You can now register for an account that will allow you to search Gardner's capital equipment spending data.
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MANUFACTURING
Economic News

Housing Permits Improving Compared to Last Year Compared to 2013, housing permits have increased more than 10% three of the last four months. Therefore, it looks like the annual rate of change will bottom out in the next few months.
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Durable Goods Capacity Utilization above 77% Last Five Months Durable goods capacity utilization has been growing at an accelerating rate annually, which is indication of increased capital spending in 2015.
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Durable Goods Production Second Highest Level Ever Durable goods production continues to grow at an above average rate, indicating strong capital equipment spending in 2015.
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