MANUFACTURING
Insider's Blog
Visual Storytelling through B2B Social Media Marketing
B2B organizations have the opportunity to make lasting impressions and drive prospect and customer engagement by embracing visual content in their social media marketing strategies. The possible applications of visual storytelling within social media are numerous when a company leverages its existing imagery and takes advantage of the droves of industry-relevant content available online. For B2B organizations to remain relevant to their audiences, incorporating visual content into social media marketing strategies is moving from recommended to critical.
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GARDNER RESEARCH
Marketing Reports
The World Machine Tool Output and Consumption Survey collects global statistics country by country and compares them in U.S. dollars.
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Workholding market projected to be $2.7 billion in 2013
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Gardner's Tooling Equipment Report projects spending of $3.6 billion in 2013.
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MANUFACTURING
Economic News
$6.0 Billion Market Projected for Metalcutting Equipment
The 2013 Gardner Research Capital Spending Survey and Forecast results indicate that U.S. manufacturers are forecasting to increase investments in new metalcutting equipment more than 8% in 2013.
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Real Oil Prices Falls 11.8% in April
In real dollars, the price of oil averaged $92.07 in April 2013.
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Real Fed Funds Rate Pointing Toward Slower Growth
As the real rate increases compared to one year ago this puts a damper on housing permits and consumer durable goods spending. However, we may be near the end of the cycle of the real Fed funds rate increasing year over year.
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