MANUFACTURING
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B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts

The first step in meeting buyers' expectations is earning your visitors’ trust. But there are many other steps to follow before those B2B buyers become a qualified lead. Here’s a summary from TopRank’s Online Marketing Blog of what steps you can take to understand your prospect’s motivations and how to optimize your ability to be the right answer when it matters most.

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B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts
Visual Storytelling through B2B Social Media Marketing
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GARDNER RESEARCH
Marketing Reports

World MT Report Image2.png The World Machine Tool Output and Consumption Survey collects global statistics country by country and compares them in U.S. dollars.
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GR_CS13_TReport_workhldn.jpg Workholding market projected to be $2.7 billion in 2013
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GR_CS13_TReport_toolequip.jpg Gardner's Tooling Equipment Report projects spending of $3.6 billion in 2013.
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MANUFACTURING
Economic News

Housing Permits Reach Highest Level Since June 2008 Housing permits grew at a rate of 44.8% compared to last April. The is the fastest rate of month-over-month growth since October 2012 and the second fastest rate of month-over-month growth since September 1983.
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Airline Passenger Miles Contract Slightly in February 2013 Despite the solid performance of airline passenger miles in January, February 2013 passenger miles contracted 0.2% compared to February 2012.
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$6.0 Billion Market Projected for Metalcutting Equipment The 2013 Gardner Research Capital Spending Survey and Forecast results indicate that U.S. manufacturers are forecasting to increase investments in new metalcutting equipment more than 8% in 2013.
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See more Manufacturing Economic News