Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic. The ad, brochure and video are loaded with all kinds of details and information that marketers feel the buyer just has to know -- now. My guess is this kind of information dump causes the print ad to get skipped over, the brochure relegated to the circular file very quickly and the video paused forever at the 1:39 marker by the B2B buyer.
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This is the 49th edition of an independent annual survey that collects statistics from machine-tool-producing countries and compares them in U.S. dollars.
Gardner Research's Plastics Capital Spending Survey & Forecast is the largest, most comprehensive survey detailing future spending on primary processing equipment, auxiliary equipment and molds and related supplies, by U.S. plastics processing facilities. The 2014 survey forecasts spending on equipments, molds and suppliers to be $3.001 billion.
View Gardner Research Director of Intelligence Steve Kline's annual Metalworking Capital Spending presentation as delivered at emo and AMT's Global Forecasting & Marketing Conference.