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Tesla Tunes Up Its Showrooms
Tesla Motors Inc. is updating its approximately 200 company-owned showrooms worldwide with displays that help explain the technology behind its electric cars, Bloomberg News reports.
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Tesla Motors Inc. is updating its approximately 200 company-owned showrooms worldwide with displays that help explain the technology behind its electric cars, Bloomberg News reports.
The redesigned facilities most of them located in luxury malls now include interactive displays that tout the safety features, automated driving capabilities, all-wheel-drive layout and support network of free fast-charge facilities offered by its Model S electric sedan and upcoming Model X electric crossover.
Bloomberg notes that shifting Tesla's market image from high-tech oddity to mainstream carmaker is critical to the company's aim of multiplying its annual sales tenfold to 500,000 units by 2020.
Taking a cue from the fashion industry, Tesla intends to update its showrooms twice a year, the news service says. The next refresh is due in the first quarter of 2016.
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