Mexican Media Brands
Tesla Tunes Up Its Showrooms
Tesla Motors Inc. is updating its approximately 200 company-owned showrooms worldwide with displays that help explain the technology behind its electric cars, Bloomberg News reports.
#hybrid
Share
Tesla Motors Inc. is updating its approximately 200 company-owned showrooms worldwide with displays that help explain the technology behind its electric cars, Bloomberg News reports.
The redesigned facilities most of them located in luxury malls now include interactive displays that tout the safety features, automated driving capabilities, all-wheel-drive layout and support network of free fast-charge facilities offered by its Model S electric sedan and upcoming Model X electric crossover.
Bloomberg notes that shifting Tesla's market image from high-tech oddity to mainstream carmaker is critical to the company's aim of multiplying its annual sales tenfold to 500,000 units by 2020.
Taking a cue from the fashion industry, Tesla intends to update its showrooms twice a year, the news service says. The next refresh is due in the first quarter of 2016.
RELATED CONTENT
-
About the 2020 Lincoln Aviator
Successful vehicles tend to be those that are available on a global basis, and increasingly, those vehicles tend to be in the SUV segment writ large.
-
Chevy Develops eCOPO Camaro: The Fast and the Electric
The notion that electric vehicles were the sort of thing that well-meaning professors who wear tweed jackets with elbow patches drove in order to help save the environment was pretty much annihilated when Tesla added the Ludicrous+ mode to the Model S which propelled the vehicle from 0 to 60 mph in less than 3 seconds.
-
GAC, CATL Partner on Two Battery Ventures
Two new battery ventures are being formed in China by domestic carmaker Guangzhou Automobile Group Ltd. and battery giant Contemporary Amperex Technology Ltd.