Published

Software Snag Stalls Debut of Audi’s First Electric SUV

Audi AG says its new e-tron all-electric SUV will reach dealers four weeks later than expected because the company must clear a software update with regulators.
#hybrid #regulations

Share

Audi AG says its new e-tron all-electric SUV will reach dealers four weeks later than expected because the company must clear a software update with regulators.

The company tells Reuters that Audi must re-certify a portion of the car’s software that was modified during the latter stages of the car’s development. The e-tron began production in Brussels late last month.

The electric SUV is a direct competitor to Tesla Inc.’s Model X electric crossover, which went on sale three years ago, and Jaguar Cars Ltd.’s just-introduced i-Pace crossover.

Audi’s software glitch was first reported yesterday by Germany’s Bild am Sonntag. The newspaper predicts the issue could delay the e-tron launch by several months.

Separately, Bild also says Audi is negotiating EV battery prices with South Korean supplies LG Chem. The report says LG Chem, citing high demand for its batteries, wants to hike prices about 10%. The company also supplies batteries for Daimler AG and Audi parent Volkswagen Group.

RELATED CONTENT

  • Internal Combustion Engines’ Continued Domination (?)

    According to a new research study by Deutsche Bank, “PCOT III: Revisiting the Outlook for Powertrain Technology” (that’s “Pricing the Car of Tomorrow”), to twist a phrase from Mark Twain, it seems that the reports of the internal combustion engine’s eminent death are greatly exaggerated.

  • Chevy Develops eCOPO Camaro: The Fast and the Electric

    The notion that electric vehicles were the sort of thing that well-meaning professors who wear tweed jackets with elbow patches drove in order to help save the environment was pretty much annihilated when Tesla added the Ludicrous+ mode to the Model S which propelled the vehicle from 0 to 60 mph in less than 3 seconds.

  • On Ford Maverick, Toyota Tundra Hybrid, and GM's Factory Footprint

    GM is transforming its approach to the auto market—and its factories. Ford builds a small truck for the urban market. Toyota builds a full-size pickup and uses a hybrid instead of a diesel. And Faurecia thinks that hydrogen is where the industry is going.

Gardner Business Media - Strategic Business Solutions