Mexican Media Brands
Nissan, Toyota Pile On Incentives as U.S. Sales Soften
Nissan Motor Co. and Toyota Motor Corp., convinced that the U.S. car market has peaked, are hiking sales incentives to defend market share and bolster volume to offset negative currency conversion effects.
#economics
Share
Nissan Motor Co. and Toyota Motor Corp., convinced that the U.S. car market has peaked, are hiking sales incentives to defend market share and bolster volume to offset negative currency conversion effects.
Nissan is spending about $3,600 per vehicle on discounts—in line with spending by U.S. carmakers and more than any other Japanese brand, according to Autodata Corp. The market analysis firm says Toyota's spending averages about $2,300 per retail sale.
Toyota has lowered its North American sales forecast by 60,000 units for the fiscal year ending March 31, noting U.S. demand has shifted from cars to SUV/crossovers and pickup trucks. The company and Nissan each has reported sagging operating profits in the region for July-September.
RELATED CONTENT
-
Inside Ford
On this edition of “Autoline After Hours” Joann Muller, Detroit bureau chief for Forbes, provides insights into what she’s learned about Ford, insights that are amplified on the show by our other panelists, Stephanie Brinley, principal analyst at IHS Markit who specializes in the auto industry, and Todd Lassa, Detroit Bureau Chief for Automobile.
-
On Headlights, Tesla's Autopilot, VW's Electric Activities and More
Seeing better when driving at night, understanding the limits of “Autopilot,” Volkswagen’s electric activities, and more.
-
Mazda, CARB and PSA North America: Car Talk
The Center for Automotive Research (CAR) Management Briefing Seminars, an annual event, was held last week in Traverse City, Michigan.