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Nissan, Toyota Pile On Incentives as U.S. Sales Soften
Nissan Motor Co. and Toyota Motor Corp., convinced that the U.S. car market has peaked, are hiking sales incentives to defend market share and bolster volume to offset negative currency conversion effects.
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Nissan Motor Co. and Toyota Motor Corp., convinced that the U.S. car market has peaked, are hiking sales incentives to defend market share and bolster volume to offset negative currency conversion effects.
Nissan is spending about $3,600 per vehicle on discounts—in line with spending by U.S. carmakers and more than any other Japanese brand, according to Autodata Corp. The market analysis firm says Toyota's spending averages about $2,300 per retail sale.
Toyota has lowered its North American sales forecast by 60,000 units for the fiscal year ending March 31, noting U.S. demand has shifted from cars to SUV/crossovers and pickup trucks. The company and Nissan each has reported sagging operating profits in the region for July-September.
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