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New Campaign Will Inform Buyers about Advanced Safety Features
The National Automobile Dealers Association is joining the MyCarDoesWhat public awareness campaign created by the U.S.
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The National Automobile Dealers Assn. is joining the MyCarDoesWhat public awareness campaign created by the U.S. National Safety Council and University of Iowa to help educate motorists about new safety features.
More than 20 safety features will be addressed. The list includes adaptive cruise control, automatic emergency braking, back-up cameras, blind-spot and lane-departure alerts, collision warning, drowsiness alerts, hill-start assist, parking aids, pedestrian detection and tire pressure monitoring systems.
Research conducted by the university shows that most consumers are unsure about how many of new safety features work and are unlikely to use them correctly if they aren't informed in the first 90 days of vehicle ownership.
Launched last October, the MyCarDoesWhat campaign aims to educate consumers about how to best interact with safety features to promote safe driving practices. The initiative includes multi-media educational tools, public service announcements, consumer-oriented videos and graphics, as well as brochures, fact sheets, a new game app and social media messaging.
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