Lincoln to Test Month-to-Month Subscriptions in 2018
Next year Ford Motor Co.’s Lincoln luxury brand will test a plan that gives U.S. customers the option of “subscribing” to access to an array of vehicles month by month, Automotive News reports.
Next year Ford Motor Co.’s Lincoln luxury brand will test a plan that gives U.S. customers the option of “subscribing” to access an array of vehicles month by month, Automotive News reports.
Under the unnamed program, customers will pay a flat monthly fee for a vehicle, insurance, maintenance and roadside assistance. They will be able to switch to a different model each month and drop the plan entirely at any time. The price hasn’t been announced.
Sources tell AN the program will probably begin in a few markets in California. Cadillac and Porsche, along with an array of lenders, dealers and startups, are already testing similar subscription schemes in the U.S.
Lincoln also is testing a personal driver plan in Miami, San Diego and Dallas. The service enables customers to arrange a personal driver who chauffeurs them around in their own car or uses the vehicle to run errands on their behalf.
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