Published

JLR’s Profile Slides as Sales Slow in China

Jaguar Land Rover's revenue in the second quarter dropped 7% to 5 billion (€7.1 billion). Net income plunged 29% to 492 million (€695 million), and operating profit skidded 25% to 821 million (€1.2 billion).
#economics

Share

Jaguar Land Rover's revenue in the second quarter dropped 7% to 5 billion (€7.1 billion). Net income plunged 29% to 492 million (€695 million), and operating profit skidded 25% to 821 million (€1.2 billion).

The company blames a sharp decline in unit sales in China, which fell by one-third to 21,900 units in April-June. Global sales dipped 1% to 114,900 units in spite of a 28% gain to 28,900 in Europe.

The decline caused a 48% drop to 27.8 billion rupees (€396 million) in quarterly net profit for JLR owner Tata Motors Ltd. Tata has been relying on the British luxury brands to offset sluggish demand in India for the company's domestic vehicles.

Tata has reduced JLR's sales and production targets for 2015 by an undisclosed amount. The unit previously predicted its worldwide sales would reach 500,000 vehicles in 2015 from 462,700 last year.

Jaguar and Land Rover already have reduced prices in China to help bolster sales. JLR, like most other carmakers experiencing slower sales growth in China, believes upcoming new models will stimulate demand.

RELATED CONTENT

  • On Global EV Sales, Lean and the Supply Chain & Dealing With Snow

    The distribution of EVs and potential implications, why lean still matters even with supply chain issues, where there are the most industrial robots, a potential coming shortage that isn’t a microprocessor, mapping tech and obscured signs, and a look at the future

  • China and U.S. OEMs

    When Ford announced its 3rd quarter earning on October 24, the official announcement said, in part, “Company revenue was up 3 percent year over year, with net income and company adjusted EBIT both down year over year, primarily driven by continued challenges in China.” The previous day, perhaps as a preemptive move to answer the question “If things are going poorly in China, what are you doing about it?, Ford announced that it was establishing Ford China as a stand-alone business unit.

  • On The German Auto Industry

    A look at several things that are going on in the German auto industry—from new vehicles to stamping to building electric vehicles.

Gardner Business Media - Strategic Business Solutions