Mexican Media Brands
Ford Hires GM Exec to Head Marketing in China
Ford Motor Co. has hired Joseph Liu, who retired last year as executive vice president at Shanghai GM, as head of marketing and sales in China.
#marketing
Share
Ford Motor Co. has hired Joseph Liu, who retired last year as executive vice president at Shanghai GM, as head of marketing and sales in China.
General Motors Co. has credited Liu, 57, with establishing Buick as a best-selling brand in China.
Liu formerly worked for GM Asia Pacific, headed GM Taiwan and held planning and marketing posts with Taiwan-based Ford Lio Ho Motors Ltd. He began his new assignment on Aug. 1, according to Reuters, which cites an internal announcement about the appointment.
RELATED CONTENT
-
Cadillac Names Wahl as Global Marketing Chief
General Motors Co.’s Cadillac unit has chosen Deborah Wahl to take over as its new chief marketing officer on March 26.
-
Ford May Help Market Deutsche Post’s Electric Delivery Vans
Deutsche Post DHL Group’s electric van, which rides on a Ford Transit van platform, could get a marketing boost from Ford Motor Co., says Automotive News Europe.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.