Mexican Media Brands
Dyson Kills EV Program
Home appliance maker Dyson Ltd. has decided to discontinue its ambitious plans to develop an electric car, citing competitive pressures that make the program no longer commercially viable.
#hybrid
Share
Home appliance maker Dyson Ltd. has decided to discontinue its ambitious plans to launch an electric car in 2021.
In a message to employees, founder James Dyson says the company no longer believes the EV can be commercially viable. The decision reportedly was influenced by increasing competitive pressures, including accelerated electrification efforts of traditional carmakers and the financial struggles of Tesla Inc. and various EV startups.
Dyson, which confirmed the EV program in September 2017, had 500 people working on the car and committed to invest £2.5 billion ($3.1 billion) in the effort. A year ago the company announced plans to construct a factory in Singapore to build the EV.
Hailing the EV’s underlying technology as “fantastic,” Dyson says the company will continue to develop solid-state batteries, robotics and advanced manufacturing systems related to the program. Dyson aims to apply the technology to its own consumer electronics products and possibly license it to other companies, although initial efforts to do so have come up empty.
RELATED CONTENT
-
Bolt EV: Like a Hammer Through a Screen
Some of you may remember the Apple “1984” commercial that ran on January 22, 1984, the ad that announced the Macintosh to the world.
-
Internal Combustion Engines’ Continued Domination (?)
According to a new research study by Deutsche Bank, “PCOT III: Revisiting the Outlook for Powertrain Technology” (that’s “Pricing the Car of Tomorrow”), to twist a phrase from Mark Twain, it seems that the reports of the internal combustion engine’s eminent death are greatly exaggerated.
-
Aluminum Sheet for EV Battery Enclosure
As the number of electric vehicles (EVs) is about to increase almost exponentially, aluminum supplier Novelis is preparing to provide customers with protective solutions