Mexican Media Brands
Daimler Drops Car Share Service in U.K.
Poor interest in Daimler AG's Car2Go car-sharing service in England has prompted the company to withdraw from the British marketplace.
Share
Poor interest in Daimler AG's Car2Go car-sharing service in England has prompted the company to withdraw from the British marketplace.
Daimler began testing the concept in Germany six years ago. Since then the company has deployed more than 11,000 cars in 25 cities in Europe, Canada and the U.S. Car2go has about 750,000 registered users, including 70,000 in Germany.
But in England Daimler failed to generate the five to eight daily bookings, representing a customer base of at least 10,000, to make the business sustainable.
The company attributes the failure to the U.K.'s "strong culture" of private vehicle ownership and the rigors of coordinating the short-term rental service in London with 32 separate authorities.
RELATED CONTENT
-
When Automated Production Turning is the Low-Cost Option
For the right parts, or families of parts, an automated CNC turning cell is simply the least expensive way to produce high-quality parts. Here’s why.
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
-
on lots of electric trucks. . .Grand Highlander. . .atomically analyzing additive. . .geometric designs. . .Dodge Hornet. . .
EVs slowdown. . .Ram’s latest in electricity. . .the Grand Highlander is. . .additive at the atomic level. . .advanced—and retro—designs. . .the Dodge Hornet. . .Rimac in reverse. . .
