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Carmakers Tap YouTube to Tout Safety Systems
A dozen major carmakers are showcasing their advanced driver assist technologies through a new YouTube video channel sponsored by their Alliance of Automotive Manufacturers trade group.
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A dozen major carmakers are showcasing their advanced driver assist technologies through a new YouTube video channel sponsored by their Alliance of Automotive Manufacturers trade group.
The channel debuted this week with 91 videos aggregated from the AAM member companies. The consumer-friendly demonstrations explain such systems as adaptive cruise control, collision warning and mitigation, lane departure prevention, blind-spot monitoring, park assist and night vision.
AAM reports strong consumer interest in such systems. Two-thirds of respondents to a recent poll by the association say they would consider at least one of the technologies in their next vehicle.
The group cites other survey results that show high concern about situations where driver assist systems could help. The biggest driving challenges cited are being cut off (35%), stop-and-go traffic (24%) and congested highways (22%).
In parking situations, the biggest issues cited by motorists are parallel parking (35%), backing into or out of a parking space (19%) and pedestrians (16%).
The new site is at http://www.youtube.com/DriverAssists.
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