Mexican Media Brands
Cadillac Subscription Leader Quits
Melody Lee, who headed General Motors Co.’s 19-month-old Book by Cadillac subscription service, is leaving the company next month.
Share
Melody Lee, who headed General Motors Co.’s 19-month-old Book by Cadillac subscription service, is leaving the company next month.
Sean Thornton has been appointed to succeed her, Automotive News reports. Thornton previously held several executive positions with Cadillac, including senior manager of the brand’s international operations, national advertising manager in the U.S. and chief of staff to former Cadillac President Johan de Nysschen.
Lee joined GM in 2012 as Cadillac’s marketing director. She launched the brand’s “Dare Greatly” campaign and in early 2017 helped create Book by Cadillac, which gives customers on-demand access to several of the luxury brand’s vehicles for a flat monthly fee. She was appointed global director of the subscription service last November.
RELATED CONTENT
-
On Electric Pickups, Flying Taxis, and Auto Industry Transformation
Ford goes for vertical integration, DENSO and Honeywell take to the skies, how suppliers feel about their customers, how vehicle customers feel about shopping, and insights from a software exec
-
TRW Multi-Axis Acceleration Sensors Developed
Admittedly, this appears to be nothing more than a plastic molded part with an inserted bolt-shaped metal component.
-
On Automotive: An All Electric Edition
A look at electric vehicle-related developments, from new products to recycling old batteries.
