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BMW Lowers Fees for Car Subscriptions
BMW AG has reduced the monthly rates for the Access subscription program it launched in the U.S. earlier this year to make the offering more competitive with rival Mercedes-Benz’s new service.
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BMW AG has reduced the monthly rates for the Access subscription program it launched in the U.S. earlier this year to make the offering more competitive with rival Mercedes-Benz’s new service.
BMW, which is testing Access in Nashville, has added a base $1,099 monthly plan that enables customers to use the carmaker’s 3 Series lineup, M240i convertible, i3 electric car and X2 and X3 entry-level crossover models. This matches the $1,095 monthly rate Mercedes is charging for its base plan, which is being pilot tested in Nashville and Philadelphia.
BMW also has cut the price of its mid- and upper-level plans to $1,400 and $2,700 from $2,000 and $3,700, respectively. All plans cover insurance, maintenance expenses and roadside assistance.
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