Mexican Media Brands
Processor's Pulse - Business Expectations Unchanged
Nearly two-thirds of plastics processors said they were optimistic or much more optimistic about the future of their business.
#brandbuilding
Share
Nearly two-thirds of plastics processors said they were optimistic or much more optimistic about the future of their business. There has been little change in the much more optimistic response since June 2011 while the somewhat optimistic response has fallen from its peak in late 2011/early 2012. Those that were somewhat less optimistic about their own business were a mirror image of those that were somewhat more optimistic.
While processors are generally optimistic about their own business they are not as optimistic about the economy. Less than half of the respondents are much more optimistic or somewhat more optimistic about the general economy. This is a pretty significant change form late 2011/early 2012.
Despite the less optimistic opinion of the economy, there was almost no change in the likelihood that plastics processors will buy equipment in the next 12 months.
RELATED CONTENT
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
Building a B2B Brand Starts with Stories, Not Standards
Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.