Influencers are trusted individuals who have the power to engage consumers and motivate their purchase decisions because of their real (or perceived) authority, expertise and elevated social status. In essence, influencer marketing is the modern and scalable version of word of mouth, realized through the increasingly predominant use of social media in so many consumer lives. Discover why tapping into the power of influencers should be a core part of your marketing mix and how you’re (maybe surprisingly) already engaging in it. Read more

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