Mexican Media Brands
10 Ways to Differentiate Your Brand Through a Better Customer Experience
Companies are starting to shift their marketing focus towards building a better, more intuitive experience for their users. Surveys show that companies are most excited about the opportunities brought by customer experience for 2018. To implement customer experience strategies, consider these six key areas.
Share
When your customers are happy with your product or service, you’ll not only see an increase in revenue, but you also retain your customers and even gain more along the way — thanks to the satisfied ones who continue to support you. Customer experience optimization is an ongoing process. No matter the nature of your business, taking necessary steps to improve customer experience continuously is always worth the effort. To implement customer experience strategies, consider these six key areas. Read more
RELATED CONTENT
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Getting Comfortable Outside of my Comfort Zone
Digital Assistant Editor Nate Fields describes his path toward working in the manufacturing industry.