Published

Reasons to Add Podcasts to Your Marketing Mix

Elevate your brand’s credibility and influence through the human voice of podcasting.

Share

Stock Photo

Podcasts are valuable not just for promoting your brand and services but also for promoting those of your clients and corporate partners, particularly if you can organically feature them as an expert guest. Read about the reasons in this blog. Read more

RELATED CONTENT

  • Marketing: New World, New Rules — Think Fast

    No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.

  • High Quality Website Images Build Trust and Authority in Your Company and Brand

    Your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. In a new video released by Google in January 2020, John Mueller explained how image search rankings work. The first tip was to provide high quality images. But, what is meant by “high quality?” And, why did Mueller put this tip first versus how to get “found” in image search?

  • Why Even a Little Data Matters (And What to Do About It)

    We live in a data rich environment. Even so, many companies still struggle to transform their data into meaningful and actionable insights. Driving outcomes from your data takes turning knowledge into action. Yielding insights doesn’t take as much data as you think. Here’s a personal example of how a company could use a little data to provide a better customer experience.

Gardner Business Media - Strategic Business Solutions