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Editorial Guidelines to Weave into Your Content Strategy
Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy.
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Editorial guidelines provide standards for creating content and ensure creators speak to your target audience in a relatable and appropriate manner and with integrity and authenticity. You can use these guidelines to craft content style guide briefs for your creators, with variations for different content types, channels, and buyer personas. Let’s clarify what is meant by editorial guidelines and go over five you should include in your content strategy. Read more
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