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Zetsche Signals Slower Pace for Daimler EV Rollout
CEO Dieter Zetsche says Daimler AG will ramp up its production of electric vehicles at a slower pace than originally announced.
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CEO Dieter Zetsche says Daimler AG will ramp up its production of electric vehicles at a slower pace than originally announced.
The production curve “will not be vertical,” Zetsche tells reporters. He says the more cautious strategy is related to the challenges of mass-producing the new technologies associated with electrification. “It has nothing to do with demand,” he insists.
Daimler intends to introduce 10 all-electric models by 2022. The company previously predicted that those EVs would capture as much as 25% of its total passenger car sales by 2025.
Now Zetsche says he is tempering that estimate, which came from the sales staff, with the realities of plant-level production. He says Daimler wants to make certain that its array of electrics matches the quality and performance of the company’s piston-powered vehicles.
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