Mexican Media Brands
VW Restructuring May Eliminate Board Sales Chief
Volkswagen Group's sweeping reorganization plan may leave Christian Klingler, its top marketing executive, without a job, sources tell Reuters.
#marketing
Share
Volkswagen Group's sweeping reorganization plan may leave Christian Klingler, its top marketing executive, without a job, sources tell Reuters.
The sources note that Klingler's role as the board member overseeing sales and marketing is likely to be reassigned to lower-level executives as the group strives to give regional managers and VW's brands more power to make their own decisions.
Klingler has been notably unsuccessful in reviving the VW brand in the U.S., where sales fell 7% in 2013,10% last year and 4% through the first five months of this year. Reuters' sources say he has lost the shield from criticism in the past by his strong ties with now-ousted Chairman Ferdinand Piech.
Klingler heads auto retailer Porsche Holding Salzburg, a company founded by Piech's mother. He also is married to one of Piech's relatives.
RELATED CONTENT
-
Cadillac Names Wahl as Global Marketing Chief
General Motors Co.’s Cadillac unit has chosen Deborah Wahl to take over as its new chief marketing officer on March 26.
-
Uber Sheds One-Third of Its Marketing Team
Uber Technologies Inc. says it laid off off 400 of its 1,200 global marketing staff yesterday to cut costs and simplify operations.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.