Mexican Media Brands
VW Aims to Capture 5% of U.S. Market in 10 Years
Volkswagen AG, which currently accounts of 2% of the U.S. car market, hopes that new products and a fresh promotional approach will help its VW brand reach 5% a decade from now.
#economics
Share
Volkswagen AG, which currently accounts of 2% of the U.S. car market, hopes that new products and a fresh promotional approach will help its VW brand reach 5% a decade from now.
Herbert Diess, who currently heads the VW brand worldwide, tell reporters the company aims to move into the heart of the American market with U.S.-specific products, including more SUV/crossovers, and a marketing plan that will tout the VW “brand experience.”
VW’s reached its greatest market penetration in the U.S., 5%, in 1968 and 1970, notes Automotive News. But the company hasn’t been above 3% since 2012.
Achieving 5% penetration will require annual sales of about 800,000 VW-brand vehicles. That’s the same target that in 2011 then-CEO Martin Winterkorn hoped to reach this year.
RELATED CONTENT
-
on the Genesis GV60 interior, EV sales in H1, Bentley Bentayga's wood work, Faurecia's advanced manufacturing & more
The strange glowing orb in the Genesis GV60. . .global EV sales in the first half. . .creating wood for the Bentayga interior. . .the importance of material handling at Faurecia. . .lux ATPs. . .fast Porsche. . .fast Lambo. . .the Avalon Hybrid. . .Silverado steel. . .
-
Mazda, CARB and PSA North America: Car Talk
The Center for Automotive Research (CAR) Management Briefing Seminars, an annual event, was held last week in Traverse City, Michigan.
-
Global Car Market to Shrink for 2-3 Years
Global sales of light vehicles will decline year on year through at least 2021, predicts LMC Automotive at its annual outlook conference outside Detroit, Mich.