Mexican Media Brands
Tesla Hires Marketing Exec from Burberry
Tesla Motors Inc. has hired Ganesh Srivats, a former strategic planning and retailing executive with British fashion house Burberry plc as its new vice president of North American sales.
#marketing
Share
Tesla Motors Inc. has hired Ganesh Srivats, a former strategic planning and retailing executive with British fashion house Burberry plc as its new vice president of North American sales.
The job is a new one for the electric-vehicle maker. Srivats' mission will be to strengthen Tesla's image as a provider of luxury electric vehicles and to build long-term relationships with its customers in North America.
Tesla says it plans to hire additional sales chiefs with similar roles in other major markets. Jerome Guillen, who had been the company's vice president of global sales and service, will shift his focus to the vehicle delivery experience and customer relations.
RELATED CONTENT
-
Ford Shuffles Senior Management Team
Ford Motor Co.’s heads of global marketing, human resources, quality and global strategy are leaving the company as it redefines its role from carmaker to mobility provider.
-
XPeng and NIO: Their Approaches to the Market
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities
-
What You Can Learn from Firestone & Ford
During recent months, the Firestone/Ford Explorer fiasco has shaken the entire automotive industry to its core.