Report: Tesla Refocuses Asian Operations on China Region
Tesla Inc. is replacing its Asia Pacific marketing arm with a new division that will focus on China, Hong Kong, Taiwan and Macau, sources tell Bloomberg News.
#marketing

Tesla Inc. is replacing its Asia Pacific marketing arm with a new division that will focus on China, Hong Kong, Taiwan and Macau, sources tell Bloomberg News.
The new group will be headed by Tom Zhu, who replaced Robin Ren last year as head of the company’s Asian operations, the sources say. Zhu is expected to continue to lead Tesla’s efforts to open an assembly plant in Shanghai late this year. He also will continue to head sales training for the region.
Bloomberg says neither Zhu nor Tesla has responded to requests for comment about its report.
RELATED CONTENT
-
Daimler Names New Mercedes-Benz Sales Chief
Britta Seeger has been named head of global sales and marketing for Mercedes-Benz Cars, effective Jan. 1.
-
GM to Import Chinese-Made Cadillac Plug-in Hybrids
General Motors Co. plans later this year to ship plug-in hybrid versions of its just-introduced Cadillac CT6 sedan from China to the U.S., says Uwe Ellinghaus, the brand’s marketing chief.
-
Ford Shuffles Senior Management Team
Ford Motor Co.’s heads of global marketing, human resources, quality and global strategy are leaving the company as it redefines its role from carmaker to mobility provider.