Report: Tesla Refocuses Asian Operations on China Region
Tesla Inc. is replacing its Asia Pacific marketing arm with a new division that will focus on China, Hong Kong, Taiwan and Macau, sources tell Bloomberg News.
#marketing

Tesla Inc. is replacing its Asia Pacific marketing arm with a new division that will focus on China, Hong Kong, Taiwan and Macau, sources tell Bloomberg News.
The new group will be headed by Tom Zhu, who replaced Robin Ren last year as head of the company’s Asian operations, the sources say. Zhu is expected to continue to lead Tesla’s efforts to open an assembly plant in Shanghai late this year. He also will continue to head sales training for the region.
Bloomberg says neither Zhu nor Tesla has responded to requests for comment about its report.
RELATED CONTENT
-
Cars In Cuba
With 11 million educated citizens, Cuba is a huge, untapped automotive market.
-
Uber Sheds One-Third of Its Marketing Team
Uber Technologies Inc. says it laid off off 400 of its 1,200 global marketing staff yesterday to cut costs and simplify operations.
-
Freudenberg Takes on Electrification
Freudenberg Group is adjusting its automotive operations as carmakers turn to electrification, notes Matthew Chapman, vice president of sales and marketing for the company’s e-Mobility business.