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NHTSA Proposes Using Social Media, Email for Recall Notices
Carmakers in the U.S. would be required to supplement mailed recall letters with electronic alternatives under a plan proposed by the National Highway Traffic Safety Administration.
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Carmakers in the U.S. would be required to supplement mailed recall letters with electronic alternatives under a plan proposed by the National Highway Traffic Safety Administration.
NHTSA's plan would allow companies to choose the electronic means they consider most effective. The choices would include email, social media, text messages, radio and television messages and wireless alerts delivered directly to vehicles.
The agency’s intent is to lower the proportion of drivers who say they aren’t aware of open recalls on their vehicles. Studies say the completion rate for a recall in the U.S. is rarely above 75% and often below 50%, especially when campaigns involve older models.
Carmakers have begun to use the internet to post general recall advisories. NHTSA’s proposal would require them to employ such channels to contact owners individually and specifically about outstanding recalls on their own vehicles.
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