Mexican Media Brands
Mercedes Mulls Eco-Friendly Sub-Brand
Daimler AG’s Mercedes-Benz unit says it may eventually group its growing number of “green” vehicles under a new sub-brand.
#hybrid
Share
Daimler AG’s Mercedes-Benz unit says it may eventually group its growing number of “green” vehicles under a new sub-brand.
The brand's immediate focus is on launching several new plug-in hybrid, pure-electric and fuel cell-powered models, according to Ola Kallenius, who heads Mercedes’s sales and marketing efforts. But once this is accomplished, he tells Autocar, the carmaker will evaluate the potential for a dedicated sub-brand similar to BMW AG’s “i” unit, which was formally launched in 2013 with the i3 EV and i8 plug-in hybrid.
By the end of next year, Mercedes’ lineup will include10 plug-in hybrids, three EVs and one fuel cell vehicle, Kallenius says. The EV trio will feature a pair of battery-powered variants of the new Smart ForTwo and an updated version of the B250e small car. The fuel cell vehicle will be based on the GLC crossover. A long-range EV also is said to be in the works.
RELATED CONTENT
-
The U.S. Military Finds New Roads: Fuel Cell Powered Pickups
While it seems that fuel efficiency as related to the U.S. federal government is all about light duty vehicles, that’s far from being the case.
-
On Military Trucks, Euro Car Sales, Mazda Drops and More
Did you know Mack is making military dump trucks from commercial vehicles or that Ford tied with Daimler in Euro vehicle sales or the Mazda6 is soon to be a thing of the past or Alexa can be more readily integrated or about Honda’s new EV strategy? All that and more are found here.
-
48-volt Hits Production
“In 2025, approximately one in five new vehicles across the world will be equipped with a 48-volt drive,” Juergen Wiesenberger, head of Hybrid Electric Vehicles at Continental North America said last week.