Mexican Media Brands
Mercedes Mulls Eco-Friendly Sub-Brand
Daimler AG’s Mercedes-Benz unit says it may eventually group its growing number of “green” vehicles under a new sub-brand.
#hybrid
Share
Daimler AG’s Mercedes-Benz unit says it may eventually group its growing number of “green” vehicles under a new sub-brand.
The brand's immediate focus is on launching several new plug-in hybrid, pure-electric and fuel cell-powered models, according to Ola Kallenius, who heads Mercedes’s sales and marketing efforts. But once this is accomplished, he tells Autocar, the carmaker will evaluate the potential for a dedicated sub-brand similar to BMW AG’s “i” unit, which was formally launched in 2013 with the i3 EV and i8 plug-in hybrid.
By the end of next year, Mercedes’ lineup will include10 plug-in hybrids, three EVs and one fuel cell vehicle, Kallenius says. The EV trio will feature a pair of battery-powered variants of the new Smart ForTwo and an updated version of the B250e small car. The fuel cell vehicle will be based on the GLC crossover. A long-range EV also is said to be in the works.
RELATED CONTENT
-
Aluminum Sheet for EV Battery Enclosure
As the number of electric vehicles (EVs) is about to increase almost exponentially, aluminum supplier Novelis is preparing to provide customers with protective solutions
-
Honda to Make Hybrids in Thailand
Honda Motor Co. is preparing to launch production in Thailand of hybrid cars and the batteries that help power them.
-
Startup Readies Solar-Powered EV
Germany’s Sono Motors GmbH says it has received 5,000 orders for its upcoming Sion electric car, which can be partially recharged by it attached solar panels.