Mexican Media Brands
Mazda’s Top North American Marketer Quits
Don Romano, chief marketing office Mazda Motor Corp.'s North American unit, has left after 12 years at the company, Automotive News reports.
#marketing
Share
Don Romano, chief marketing office Mazda Motor Corp.'s North American unit, has left after 12 years at the company, Automotive News reports. Romano also had served as president of Mazda's Canadian unit since 2006.
The company gave no explanation for Romano's sudden departure. Mazda sales in the U.S. jumped 18% year over year to 143,800 vehicles in the first half of 2012.
The company has promoted Shusuke Koreeda, executive vice president in Canada, to head that unit, according to AN. Mazda has not yet named a new North American CMO.
RELATED CONTENT
-
Ford’s Quarterly Net Earnings Drop 57%
Ford Motor Co. reports that marketing and restructuring costs slashed its third-quarter net profit 57% as unit sales and revenue fell.
-
Germany Orders Tesla to Drop “Autopilot” Marketing Term
Germany’s Federal Motor Transport Authority (KBA) has demanded that Tesla Motors Inc. stop using the term “Autopilot” in its advertising to describe the semi-autonomous driving feature in its electric cars, Bild am Sonntag reports.
-
Michigan’s Planet M: Where Big Ideas in Mobility Are Born
A campaign launched in 2016 called Planet M is coordinating the state of Michigan's prowess in personal mobility, and marketing those capabilities through a single initiative.