Mexican Media Brands
Mazda Rules Out New Mazda2 Minicar for U.S.
Mazda Motor Corp. says high launch costs, cheap gasoline and low profit potential prompted the company not to offer the redesigned Mazda2 mini-hatchback in the U.S.
#economics
Share
Mazda Motor Corp. says high launch costs, cheap gasoline and low profit potential prompted the company not to offer the redesigned Mazda2 mini-hatchback in the U.S.
Robert Davis, senior vice president of Mazda's U.S. operations, tells Automotive News the expected modest sales volumes doomed the model for the American market. The new car is being produced in Salamanca, Mexico, for sale in Latin and South America.
Last year Mazda sold only 13,600 of the previous-generation Mazda2, which has been phased out. The $15,000 car competed with the Ford Fiesta and Toyota Yaris.
AN notes that a Toyota iteration of the Mexico-made Mazda2, badged as the Scion iA, will be marketed in the U.S. The newspaper says the Mazda2 also will be sold in Puerto Rico.
RELATED CONTENT
-
Ford’s $42 Billion Cash Cow
F-Series pickups generate about 30% of the carmaker’s revenue. The tally is about twice as much as what McDonald’s pulls in.
-
On Urban Transport, the Jeep Grand Wagoneer, Lamborghini and more
Why electric pods may be the future of urban transport, the amazing Jeep Grand Wagoneer, Lamborghini is a green pioneer, LMC on capacity utilization, an aluminum study gives the nod to. . .aluminum, and why McLaren is working with TUMI.
-
On Global EV Sales, Lean and the Supply Chain & Dealing With Snow
The distribution of EVs and potential implications, why lean still matters even with supply chain issues, where there are the most industrial robots, a potential coming shortage that isn’t a microprocessor, mapping tech and obscured signs, and a look at the future