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Mazda Rules Out New Mazda2 Minicar for U.S.
Mazda Motor Corp. says high launch costs, cheap gasoline and low profit potential prompted the company not to offer the redesigned Mazda2 mini-hatchback in the U.S.
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Mazda Motor Corp. says high launch costs, cheap gasoline and low profit potential prompted the company not to offer the redesigned Mazda2 mini-hatchback in the U.S.
Robert Davis, senior vice president of Mazda's U.S. operations, tells Automotive News the expected modest sales volumes doomed the model for the American market. The new car is being produced in Salamanca, Mexico, for sale in Latin and South America.
Last year Mazda sold only 13,600 of the previous-generation Mazda2, which has been phased out. The $15,000 car competed with the Ford Fiesta and Toyota Yaris.
AN notes that a Toyota iteration of the Mexico-made Mazda2, badged as the Scion iA, will be marketed in the U.S. The newspaper says the Mazda2 also will be sold in Puerto Rico.
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