Mexican Media Brands
Mazda Rules Out New Mazda2 Minicar for U.S.
Mazda Motor Corp. says high launch costs, cheap gasoline and low profit potential prompted the company not to offer the redesigned Mazda2 mini-hatchback in the U.S.
#economics
Share
Mazda Motor Corp. says high launch costs, cheap gasoline and low profit potential prompted the company not to offer the redesigned Mazda2 mini-hatchback in the U.S.
Robert Davis, senior vice president of Mazda's U.S. operations, tells Automotive News the expected modest sales volumes doomed the model for the American market. The new car is being produced in Salamanca, Mexico, for sale in Latin and South America.
Last year Mazda sold only 13,600 of the previous-generation Mazda2, which has been phased out. The $15,000 car competed with the Ford Fiesta and Toyota Yaris.
AN notes that a Toyota iteration of the Mexico-made Mazda2, badged as the Scion iA, will be marketed in the U.S. The newspaper says the Mazda2 also will be sold in Puerto Rico.
RELATED CONTENT
-
On The German Auto Industry
A look at several things that are going on in the German auto industry—from new vehicles to stamping to building electric vehicles.
-
What Suppliers Need to Know Right Now
This is a time of reckoning for the auto industry, says Paul Eichenberg. He has some recommendations as to how companies can make their way through it.
-
Fuel Economy Gains in July
What you’re looking at here is a sales-weighted fuel economy chart (the numbers in the white boxes represent miles per gallon) that was put together by two diligent researchers, Michael Sivak and Brandon Schoettle, of the University of Michigan Transportation Research Institute.