Mexican Media Brands
Maserati’s Marketing Chief Quits
Saad Chehab, who has headed global marketing for Fiat Chrysler Automobiles' Maserati unit for nearly two years, resigned his post on Sunday Automotive News reports.
#marketing
Share
Saad Chehab, who has headed global marketing for Fiat Chrysler Automobiles' Maserati unit for nearly two years, resigned his post on Sunday Automotive News reports. An unidentified source tells the newspaper he quit for personal reasons.
Chehab, 48, was director of creative services at Ford before moving to Chrysler in 2009 to head group advertising and brand marketing. He was credited with the company's acclaimed Super Bowl football television ads featuring rapper Eminem and movie star Clint Eastwood and with supporting the company's "imported from Detroit" ad campaign.
Chehab was named head of Chrysler and Lancia brands at Fiat SpA in 2011 before moving to Maserati. There he used a well-received Super Bowl ad to promote the luxury carmaker's Ghibli sedan.
RELATED CONTENT
-
Frick to Head Ford Sales in U.S.
Ford Motor Co. has named Andrew Frick, its U.S. marketing director for the past year, to be its U.S. sales director.
-
NACTOY Finalists Announced
The finalists for the North American Car, Utility and Truck of the Year (NACTOY) awards were announced at the Los Angeles Auto Show today, and because the choices are essentially based on choices predicated on design and engineering (after all, as the jurors drive the vehicles, it isn’t an issue of sales or marketing), the selections of the three finalists in each category can be considered among the best in class when it comes to those two functions.
-
Ford’s U.S. Marketing Director Quits
Chantel Lenard, executive director of U.S. marketing at Ford Motor Co., has quit after 25 years with the carmaker.