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JLR Launches U.S. Incubator for Infotainment Technologies
Jaguar Land Rover Ltd. is setting up an "innovation incubator" in Oregon to encourage U.S. start-up companies to develop next-generation software for in-car infotainment systems.
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Jaguar Land Rover Ltd. is setting up an "innovation incubator" in Oregon to encourage U.S. start-up companies to develop next-generation software for in-car infotainment systems.
The concept is similar to one launched last December in Detroit by Ford, Magna International and Verizon Telematics.
JLR's program will begin in May and involve several American universities. The carmaker says it will choose about 120 tech start-ups to work with over the next decade. The companies will pitch their ideas to JLR in hope of gaining support and automotive-related technical guidance to commercialize their concepts.
One such project already in development is called Vonsor. It enables drivers to capture live footage from a car's onboard cameras, edit them on the vehicle's touchscreen display and share the result on social media.
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