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Honda Jumps into Chevy-Ford Truck Bed Battle
Honda is weighing in on Chevrolet’s provocative television ads designed to prove the steel load bed of a Chevy Silverado pickup truck is tougher than the aluminum bed of Ford’s more popular F-150 pickup.
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Honda is weighing in on Chevrolet’s provocative television ads designed to prove the steel load bed of a Chevy Silverado pickup truck is tougher than the aluminum bed of Ford’s more popular F-150 pickup.
Chevy’s attack spots are by far the auto industry’s most confrontational ads in decades. They show what happens when front-end loaders dump more than 800 pounds of sharp-edged landscaping blocks into the bed of each truck. The Silverado’s bed emerges with scrapes and dents, but the F-150’s bed incurs several see-through punctures.
Now Honda has posted a YouTube video that repeats Chevy’s test on the reintroduced Honda Ridgeline pickup. In the three-minute spot, the Ridgeline’s high-strength composite plastic bed emerges with barely a scratch, apparently outperforming both the Silverado and F-150.
Some analysts question the wisdom of the blunt Chevy campaign. They fret the spots could unleash a new genre of brutal mudslinging product comparisons not unlike today’s inflammatory political ads.
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