Mexican Media Brands
Honda Debuts Robotic Lawn Mower
Honda Motor Co. will begin marketing Miimo, a $2,600 robot lawn mower, in the European market next year.
#marketing
Share
Honda Motor Co. will begin marketing Miimo, a $2,600 robot lawn mower, in the European market next year.
The electric mower is designed to trim a yard several times per week, cutting only 2-3 millimeters of grass at a time. Sensors tell Miimo where to go, keep it within a buried boundary wire and automatically guide it back to its docking station when its lithium-ion battery needs recharging.
The unit mows in a random pattern, leaving behind tiny clippings that Honda says quickly break down as fertilizer. Cutting height can be adjusted between 0.8 inches and 2.4 inches.
Miimo is equipped with three flexible plastic blades and a system that shuts off the device and sounds an alarm if the mower is picked up while operating. As a theft deterrent, the unit cannot be restarted without a passcode.
The base $2,600 model can trim about 1,800 sq. ft. of lawn. A $3,000 version can manicure nearly 3,000 sq. ft. The company will market the mowers through its authorized lawn and garden dealers.
RELATED CONTENT
-
Report: GM Wants Limit on Where PSA Could Sell Current Opel Models
General Motors Co. has set as a term of the impending sale of its Opel unit to PSA Group a ban on marketing Opel’s current models in China, North America or Russia, according to Der Spiegel, which cites no sources.
-
Cadillac’s Global Marketing Chief Quits
Uwe Ellinghaus, who took over as the head of global marketing for General Motors Co.’s Cadillac brand in 2014, has resigned, effective Jan. 31.
-
Michigan’s Planet M: Where Big Ideas in Mobility Are Born
A campaign launched in 2016 called Planet M is coordinating the state of Michigan's prowess in personal mobility, and marketing those capabilities through a single initiative.