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Fuel Economy Trumps Performance for Most Car Buyers
Nearly 70% of U.S. consumers say they're more interested in fuel economy than performance in their vehicles, according to Michigan-based Morpace Inc.
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Nearly 70% of U.S. consumers say they're more interested in fuel economy than performance in their vehicles, according to Michigan-based Morpace Inc.
The market research firm's Powertrain Acceptance and Consumer Engagement poll shows that consumers will pay for better fuel efficiency at the expense of higher-output powertrains. But only 48% of respondents say they would spend extra for a more environmentally friendly vehicle.
The study reveals that car buyers are driven primarily by a need for reliability (77%), followed by fuel economy (69%) and cost to operate (67%). More than 60% would shop other brands in search of fuel efficiency.
New technologies score with just 31% of buyers, followed by powertrains that are more environmentally friendly (29%). Among the "green" options, consumers like hybrid-electrics best in a field that includes everything from diesel to fuel-cell powertrains.
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