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Foreign Brands Capture a Record 9% of Japan’s Car Market
Foreign-brand passenger vehicles captured a record-high 9% of the Japanese domestic car market in the fiscal year ended March 31, the Japan Automobile Importers Assn. reports.
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Foreign-brand passenger vehicles captured a record-high 9% of the Japanese domestic car market in the fiscal year ended March 31, the Japan Automobile Importers Assn. reports.
Unit sales rose 2% to 303,900 vehicles, marking their third consecutive year of growth. Volume was second only to the all-time record set in fiscal 1996. JAIA says demand was propelled in part by rising consumer interest in SUV/crossovers and diesels.
The trade group attributes some of the gains to consumer backlash to scandals last autumn involving falsified safety inspections by Nissan and Subaru. The lapse prompted Japan’s transport ministry in October to order all Japanese car manufacturers to verify that they were meeting government inspection rules.
Last year’s best-selling import brands were Mercedes-Benz (68,400 units), BMW (51,300) and Volkswagen (48,200), according to JAIA.
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