Mexican Media Brands
Chrysler’s Ram Chief Joins Nissan
Nissan Motor Co. has hired Fred Diaz, CEO of Chrysler Group LLC's Ram brand and its Mexico unit, as vice president of sales and marketing for the Nissan brand in North America.
#marketing
Share
Nissan Motor Co. has hired Fred Diaz, CEO of Chrysler Group LLC's Ram brand and its Mexico unit, as vice president of sales and marketing for the Nissan brand in North America.
Diaz succeeds Al Castignetti who has resigned after more than four years in the job. Diaz will report to Jose Munoz, senior vice president of sales and marketing for the company's Americas unit.
In his new job, Diaz must tackle Nissan's flagging U.S. sales. The marque's volume slipped 2% to 290,900 vehicles in the first quarter of 2013 as the overall market grew 6%, according to Autodata Corp.
Diaz was tapped to head the Ram brand when it was split off from Dodge's car unit in late 2009. He added Mexico duties in 2011. During his 24 years at Chrysler, Diaz moved up through a series of sales jobs.
RELATED CONTENT
-
Report: GM Wants Limit on Where PSA Could Sell Current Opel Models
General Motors Co. has set as a term of the impending sale of its Opel unit to PSA Group a ban on marketing Opel’s current models in China, North America or Russia, according to Der Spiegel, which cites no sources.
-
Ford’s Quarterly Net Earnings Drop 57%
Ford Motor Co. reports that marketing and restructuring costs slashed its third-quarter net profit 57% as unit sales and revenue fell.
-
PSA Could Begin Selling Opel Models Outside Europe in 2018
PSA Group says it could begin marketing certain Opel-brand cars outside Europe as soon as next year under terms of its acquisition of the company from General Motors Co.